Growth Marketing Manager

Accountabilities:

You will oversee owned digital channels, coordinate demand generation initiatives, and ensure marketing activities are aligned with sales priorities and measurable business outcomes.

• Own the email marketing and nurture program, including campaign creation, audience segmentation, quality assurance, scheduling, delivery, and expansion campaigns for existing customers.

• Manage owned digital channels, including the website, social media platforms, and marketing reporting tools.

• Plan, launch, monitor, and optimize campaigns across email, LinkedIn, and other relevant digital channels.

• Collaborate with the Marketing team to maintain consistent messaging tailored to different audiences, industries, and buyer personas.

• Partner with Sales to manage the complete lead lifecycle, including lead capture, scoring, segmentation, routing, and handoff of qualified prospects.

• Support account-based marketing initiatives by coordinating targeted outreach to priority accounts identified with Sales.

• Use Salesforce to track lead engagement, campaign activity, follow-ups, and account information, ensuring records remain accurate and actionable.

• Build and maintain Salesforce reports and dashboards covering lead generation, campaign performance, funnel conversion, and marketing-sourced pipeline.

• Maintain high-quality contact and company data through enrichment, deduplication, list hygiene, and consistent campaign tracking.

• Analyze campaign performance, competitor activity, and target-market trends to develop actionable recommendations.

• Manage marketing automation and data enrichment tools, assessing new technologies and data sources that could improve performance.

• Document marketing processes, workflows, and reporting practices to support consistency and scalability as the team grows.

Requirements:

You are an experienced B2B marketer who combines strong digital execution skills with analytical rigor, clear communication, and a collaborative approach to sales-led growth. You can independently manage multiple campaigns, make data-informed decisions, and translate marketing activity into measurable pipeline results.

• At least 6 years of B2B marketing experience, including hands-on ownership of email marketing and other digital channels.

• Demonstrated experience managing email marketing programs at scale using marketing automation platforms, including segmentation, quality assurance, and email deliverability best practices.

• Working proficiency in Salesforce, including building reports and dashboards, managing campaigns and lists, and tracking leads and opportunities.

• Proven ability to collaborate closely with Sales teams on shared lead generation and pipeline objectives.

• Strong analytical skills, with the ability to measure campaign effectiveness, interpret performance data, and optimize tactics accordingly.

• Excellent copywriting skills, with the ability to create clear, concise, personalized messaging for different audiences.

• Strong organizational and time-management skills, with the ability to manage multiple campaigns and priorities independently.

• A self-directed working style and the ability to deliver results with limited supervision.

Additional experience that would be advantageous includes:

• Familiarity with Salesforce, HubSpot, or similar CRM and marketing automation platforms, including Account Engagement/Pardot and Marketo.

• Salesforce administration experience or relevant certification.

• Experience with prospecting, data enrichment, and intent platforms such as ZoomInfo, Apollo, Clay, LinkedIn Sales Navigator, or 6sense.

• Experience with account-based marketing strategies or targeted outbound campaigns.

• Experience marketing to technical or specialized industries, such as mining, geoscience, or B2B SaaS businesses with long sales cycles.

Benefits:

• Annual base salary ranging from CAD 125,000 to CAD 135,000.

• Paid time off, including vacation days, sick days, personal days, and public holidays.

• Additional time off during the holiday season.

• Flexible working hours to support work-life balance.

• Remote work opportunities across Canada.

• Optional access to a workspace in downtown Vancouver, with complimentary snacks and gym access.

• Fitness allowance to support physical well-being.

• Work-from-home allowance.

• Mental health support and wellness programs.

• Full-time, permanent employment.