Head of Marketing

Accountabilities:

Marketing Strategy & Growth: Own the end-to-end marketing strategy, execution, and performance across paid, organic, influencer, affiliate, app, email, and brand marketing channels, ensuring alignment with overall business objectives.
Multi-Channel Demand Generation: Lead campaigns across Google Ads (Search and Demand Gen), Meta Ads, influencer marketing, affiliate partnerships, app marketing, and email marketing to generate qualified leads and drive revenue growth.
Performance Optimization: Optimize marketing initiatives for sales-qualified opportunities and revenue, continuously improving Customer Acquisition Cost (CAC), Lifetime Value to CAC (LTV/CAC) ratio, and overall channel efficiency through testing and data-driven decision-making.
SEO & Organic Growth: Develop and execute comprehensive SEO strategies covering blogs, landing pages, long-tail keywords, and ideal customer profile (ICP)-focused content. Improve visibility across search engines, AI Overviews, and Large Language Models (LLMs) through entity-based content strategies.
Brand Authority & Positioning: Define and strengthen brand messaging, positioning, and narrative across all marketing touchpoints. Build brand authority through digital PR, thought leadership, strategic partnerships, and relevant industry placements.
AI-Enabled Marketing: Implement AI-powered content creation and marketing workflows to improve efficiency, scalability, and overall campaign performance.
Team Leadership: Lead and manage a multidisciplinary marketing team comprising performance marketers, SEO writers, social media managers, designers, and app marketing specialists. Establish clear KPIs, conduct performance reviews, and foster a culture of accountability and continuous improvement.
Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success teams to align marketing strategies with business priorities, improve lead quality, strengthen customer retention, and ensure consistency between brand promises and service delivery.
Data Analytics & Reporting: Establish full-funnel performance tracking and reporting dashboards to monitor channel attribution, brand search growth, campaign effectiveness, and conversion performance.
Conversion & Revenue Optimization: Identify bottlenecks across the marketing and sales funnel and implement strategies to improve lead-to-close and lead-to-SOW conversion rates.
Leadership Reporting: Present regular performance updates, strategic recommendations, and actionable insights to founders and senior leadership, demonstrating marketing's contribution to business growth.
Requirements:
Minimum 4 years of experience in growth marketing, performance marketing, or full-stack marketing roles.
At least 3 years of experience managing and leading multidisciplinary marketing teams.
Proven track record of developing and scaling paid acquisition campaigns, particularly across Google Ads and Meta Ads.
Strong understanding of SEO, content marketing, organic growth strategies, and search visibility optimization.
Hands-on experience with influencer marketing, affiliate marketing, and multi-channel demand generation.
Demonstrated ability to build and strengthen brand positioning and authority in competitive markets.
Strong analytical and data interpretation skills, with proficiency in Excel/Google Sheets and marketing attribution and analytics tools.
Experience building full-funnel reporting systems, monitoring marketing KPIs, and optimizing campaigns based on measurable business outcomes.
Proven ability to collaborate effectively with Sales, Product, and Customer Success teams to improve lead quality, conversion rates, and customer retention.
Experience managing creative, content, and performance marketing resources while establishing clear goals and accountability.
Strategic thinking combined with a hands-on execution mindset and strong ownership of business outcomes.
Excellent leadership, stakeholder management, communication, and decision-making skills.
Ability to thrive in a fast-paced startup environment while managing multiple priorities and driving continuous improvement.
Preferred Qualifications:
Previous experience in B2B services, SaaS, outsourcing, or technology-enabled businesses.
Experience building brand authority and generating demand in highly competitive markets.
Familiarity with AI-powered marketing tools and workflows, particularly for content creation, optimization, and search visibility.
Key Performance Indicators:
Growth in marketing-sourced revenue.
Reduction in customer acquisition costs across marketing channels.
Improvement in LTV/CAC ratio and overall marketing efficiency.
Increase in brand search volume and brand awareness.
Improved organic search rankings and visibility across AI-powered search platforms.
Higher lead-to-SOW conversion rates and overall lead quality.
Strong team performance, productivity, and execution velocity.
Technical Requirements:
Personal laptop with a minimum of 8 GB RAM for Windows or 3 GB RAM for Mac.
Minimum Intel Core i5 8th-generation processor or equivalent.
Reliable Wi-Fi connection suitable for remote work.
Functional webcam and headset for professional communication.
Benefits:
Fully remote working opportunity.
Competitive salary package with additional benefits.
Opportunity to work in a fast-paced, high-growth startup environment.
Performance-driven and transparent work culture.
Opportunities for professional development, continuous learning, and career advancement.
Leadership opportunity with significant ownership over marketing strategy and business growth.
Exposure to international markets and cross-functional collaboration.
Opportunity to build and scale marketing teams, systems, and processes.