Head of Marketing – LATAM & US
Argentina2w ago
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Key details
- Location
- Argentina
- Work style
- Remote
- Level
- Lead / Staff+
- Experience
- 5–10 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 2w ago
Skills
account-based marketingawsb2b marketingbig datacontent strategydatabricksdemand generationdemand planningforecastinggenerative aigo-to-markethubspotllmmachine learningmarketing strategyseo
About the role
🚀Join our Data+AI remote startup 🚀
Muttdata is a dynamic startup committed to crafting innovative systems using cutting-edge Big Data and AI technologies. If you consider yourself a data nerd like us, we'd love to connect!
We are looking for a strategic, results-driven Head of Marketing to lead Marketing into its next stage as a strategic function with a measurable contribution to revenue. Reporting to the Global CRO, you'll own Marketing's strategy, budget, team, and results across two different markets: the US, where we are building brand and pipeline, and Mexico and LATAM, where we grow relationships with referenceable logos.
This is a senior leadership role for someone with sharp business judgment. You'll decide where the budget goes and why, make Marketing's impact visible and trusted by Sales and leadership, and lead a senior team of specialists who work with AI every day.
The ideal candidate is a hands-on manager with the ability to take strategic actions while leading the marketing department.
🚀 What We Do
- Leveraging our expertise, we build modern Machine Learning systems for demand planning and budget forecasting.
- Developing scalable data infrastructures, we enhance high-level decision-making, tailored to each client.
- Offering comprehensive Data Engineering and custom AI solutions, we optimize cloud-based systems.
- Using Generative AI, we help e-commerce platforms and retailers create higher-quality ads, faster.
🌟 Our Partnerships
- Amazon Web Services
- Astronomer
- Databricks
🌟 Our values
- 📊 We are Data Nerds
- 🤗 We are Open Team Players
- 🚀 We Take Ownership
- 🌟 We Have a Positive Mindset
🔍 Curious about what we’re up to? Check out our case studies and dive into our blog post to learn more about our culture and the exciting projects we’re working on! 🚀
Responsibilities 🤓
Strategy & positioning
- Define Marketing's strategy and annual plan, aligned with commercial targets by geography.
- Sharpen Muttdata's positioning in Data & AI services, with a differentiated story for the US , for Mexico, and for LATAM.
- Contribute to leadership decisions on priority verticals and US go-to-market, and turn them into Marketing plans.
- Define Marketing's strategy and annual plan, aligned with commercial targets by geography.
- Sharpen Muttdata's positioning in Data & AI services, with a differentiated story for the US , for Mexico, and for LATAM.
- Contribute to leadership decisions on priority verticals and US go-to-market, and turn them into Marketing plans.
Revenue, budget & attribution
- Own Marketing's contribution to pipeline, not MQL volume.
- Create a solid strategy that drives organic leads with clear intention.
- Define lead and attribution standards with Sales, and make sure both teams adopt them.
- Allocate the budget across brand, demand generation, and account growth by market, and review it quarterly based on results.
- Own Marketing's contribution to pipeline, not MQL volume.
- Create a solid strategy that drives organic leads with clear intention.
- Define lead and attribution standards with Sales, and make sure both teams adopt them.
- Allocate the budget across brand, demand generation, and account growth by market, and review it quarterly based on results.
Brand & content
- Build a brand in a market where we're still unknown: executive thought leadership, POV content, case studies with real numbers, and memorable events.
- Lead a content engine that ranks in search, GEO, and LLMs, and keep brand consistency across everything Muttdata publishes.
- Build a brand in a market where we're still unknown: executive thought leadership, POV content, case studies with real numbers, and memorable events.
- Lead a content engine that ranks in search, GEO, and LLMs, and keep brand consistency across everything Muttdata publishes.
Team leadership & operating model
- Lead and develop a senior team of specialists, each owning a domain with clear KPIs, and build an impact-based career path with People.
- Run Marketing with a clear cadence of goals, reviews, and dashboards, and represent Marketing in front of the CEO, CROs, and peer areas.
- Make AI part of how the team works, with humans validating every output.
- Lead and develop a senior team of specialists, each owning a domain with clear KPIs, and build an impact-based career path with People.
- Run Marketing with a clear cadence of goals, reviews, and dashboards, and represent Marketing in front of the CEO, CROs, and peer areas.
- Make AI part of how the team works, with humans validating every output.
What success looks like
First 90 days
Diagnose and align
- Clear view of what to keep or change; lead and attribution standards agreed with Sales; budget split by market approved; Marketing reporting in dashboards
Diagnose and align
- Clear view of what to keep or change; lead and attribution standards agreed with Sales; budget split by market approved; Marketing reporting in dashboards
6 months
Build the engine
Nurturing, ABM, and executive content running with steady cadence; brand baseline in place; each team member with clear KPIs
12 months
Strategic function
Marketing pipeline on plan and trusted by leadership; growing brand awareness in the US; an AI-enabled team that grows impact faster than headcount
Required Skills 💻
-
5–10+ years in B2B marketing, including 3–5 years leading a marketing function and a senior team.
-
Track record in B2B technology, IT services, consulting, or SaaS, with complex solutions and long sales cycles.
-
Proven ownership of a marketing budget and pipeline targets, with results you can walk us through in numbers.
-
Experience defining lead and attribution models and Marketing–Sales processes, using HubSpot and funnel dashboards.
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Experience with ABM and with building a brand in a new market, including defending brand investment to leadership.
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Strong positioning and storytelling skills: able to turn technical expertise (Data, ML, AI) into a sharp point of view for executive buyers.
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Practical use of AI in marketing workflows, and the ability to lead a team through that change.
-
Fluent English (written and spoken).
Nice to have
- Experience marketing to US enterprise buyers from a LATAM-based company.
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Experience marketing Data, AI, or cloud services, ideally in a technology consultancy.
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Experience with partner co-marketing programs (AWS, Databricks, Google Cloud, or similar).
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Experience with SEO, GEO, and content strategy for LLM visibility.
🎁 Perks
- Remote-first culture – work from anywhere! 🌍
- AWS & Databricks certifications fully covered 🚀
- Birthday off + an extra vacation week (Mutt Week! 🏖️)
- Referral bonuses – help us grow the team & get rewarded!
- Maslow: Monthly credits to spend in our benefits marketplace.
- ✈️🏝️ Annual Mutters' Trip – an unforgettable getaway with the team!
- 👶 Monthly Childcare Reimbursement – Because supporting families matters too