Junior Sportsbook CRM Coordinator

We are seeking a highly organized and detail-oriented Junior Sportsbook CRM Coordinator to join our commercial team. As the Junior Sports CRM Coordinator, you will be responsible for executing customer relationship management (CRM) strategies for our sports betting platform. Your primary focus will be to enhance customer engagement, retention, and satisfaction by taking part in developing and executing targeted marketing campaigns and promotions. You will work closely with various teams, including marketing, product, and customer support, to ensure the success of our sports betting CRM initiatives.

What You Will Do:

• Execute CRM campaigns targeting customers at different lifecycle stages across multiple channels (email, SMS, on-site notifications) to maximize engagement, retention, and loyalty.
• Assist with the planning of the promotion calendar, focusing on sports-related events and offers.
• Write marketing content and oversee the design of campaign assets.
• Segment the customer database for targeted reactivation and retention campaigns.
• Collaborate with the product team to implement features and enhancements that improve the customer experience on the sports betting platform.
• Optimize CRM campaigns through A/B testing, analyzing results, and making data-driven recommendations for improvement.
• Monitor and report on key performance indicators (KPIs) related to customer engagement, retention, and revenue, providing regular updates to management.
• Oversee daily Sportsbook operations tasks, including site content management and market odds enhancements.
• Manage the process of daily awarding.
• Address and manage additional requests or tasks from senior management, ensuring timely and effective completion aligned with business objectives. 

Your Experience:

• Minimum of 2 years of experience working within the industry is required, and preferably with 6-12 months experience working within a CRM team.  
• Interested in Sports and sports betting.
• Good understanding of player bonuses and incentives.
• Highly organized with exceptional attention to detail and the ability to manage multiple projects simultaneously.
• Familiarity with CRM tools, analytics platforms, and marketing automation software.
• Knowledge of sports betting industry trends, customer preferences, and regulatory requirements.
• Fluency in written and spoken English. Additional languages are a great advantage.