Lead Data Insights Consultant

Do you combine deep marketing analytics experience with the ability to identify, shape, and lead high-value analytical work? Can you guide teams and senior stakeholders from complex customer questions to clear business decisions? Then you might be the Lead Data Insights Consultant - Marketing Analytics we are looking for!

What will your day look like?

As our new Lead Data Insights Consultant - Marketing Analytics, you will join our growing Tech and Data team. You will provide senior data and analytics leadership across customer intelligence, advanced analytics, and marketing science engagements. Your will identify where analytics and data can create value, translate business questions into workstreams, and guide teams in delivering high-quality analysis and actionable recommendations. 

More specifically, your tasks will include: 

Customer Intelligence & Analytical Strategy 

• Identifying and framing high-value analytical opportunities based on client business challenges, customer strategy, and marketing objectives. 

• Translating ambiguous business questions into structured problems, hypotheses, requirements, and work plans, then develop customer intelligence and analytics roadmaps that prioritize initiatives according to value, feasibility, data readiness, and organizational needs. 

• Balancing custom analytics with CRM platform capabilities by determining when bespoke analytic solutions add value and when CRM platform-embedded capabilities are the better fit. 

• Identify and define data architecture requirements allowing for connected analyses across the customer lifecycle to create a coherent understanding of customer behavior, convert into actionable recommendations for CRM personalization, 1P in pad media activation and customer experience optimization. 

Marketing Effectiveness & Experimentation 

• Shaping measurement frameworks that connect customer behavior and marketing activity to meaningful customer and business outcomes. 

• Advising on experimental approaches including A/B testing, champion/challenger methods, control and holdout groups, multivariate testing, statistical significance, and incrementality measurement. 

• Identifying opportunities to optimize targeting, personalization, contact strategy, journeys, and marketing investment. 

Client Leadership & Strategic Consulting 

• Building strategic relationships with senior client and internal stakeholders across analytics, marketing, CRM, customer experience, data, and technology. 

• Drive agentic AI adoption by exploring and embedding agentic solutions into our data and insights workflows to enhance efficiency and client value.  

• Translating complex analyses and modeling outputs into clear implications for marketing, CRM, customer experience, and business strategy with executive-ready narratives. 

• Serving as a trusted senior data and analytics advisor and constructively challenging requests when the proposed analysis will not answer the underlying business question. 

Collaboration 

• Working closely with Data Engineering, Marketing Technology, and Insights and Optimization teams to ensure that customer analyses are supported by robust data foundations. 

• Collaborating with strategists, marketing operations specialists, CRM consultants, data scientists, and client teams to convert insights into business action. 

• Establishing repeatable frameworks, quality standards, and ways of working for customer analytics and marketing science. 

• Promoting knowledge sharing and staying current with developments in statistics, machine learning, AI, experimentation, customer analytics, and marketing science. 

Who are you going to work with?

You will work with Data Insights Consultants, analysts, data scientists, CRM and customer strategists, Data Intelligence specialists, data engineers, architects, marketing technology teams, customer experience teams, activation specialists, account leadership, and client stakeholders. A core part of your role will be connecting these disciplines so the business question, customer strategy, available data, analytical approach, and resulting marketing action remain aligned. 

What do you bring to the table?

You are an experienced marketing analytics practitioner who has progressed from delivering sophisticated analytical work to leading how analytical work is identified, structured, executed, and applied. Your greatest value comes from deciding what questions should be answered, which approaches are appropriate, how teams should tackle them, and what the resulting evidence means fo