Lead Product Manager, Next Best Action Use Case Management

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Lead Product Manager, Next Best Action Use Case Management based in the United States.

This is an exciting opportunity for an experienced product leader to shape personalized engagement experiences for millions of healthcare members. You will own the end-to-end product strategy for Next Best Action (NBA), ensuring the right action reaches the right member at the right time. Working across digital channels, call centers, and partner touchpoints, you will identify high-value use cases and translate business priorities into actionable product roadmaps. You will collaborate with marketing, engineering, analytics, IT, and business teams to deliver scalable, data-driven solutions. By combining customer insights, market intelligence, and measurable outcomes, you will continuously improve engagement, satisfaction, and business performance. This remote role offers the opportunity to lead strategic initiatives, influence cross-functional teams, and help modernize personalized healthcare engagement in a complex, regulated environment.

Accountabilities

• Product Vision and Strategy: Define and communicate the product vision, strategy, and roadmap for Next Best Action, aligning long-term business objectives with iterative delivery plans and measurable outcomes.

• Product Discovery: Conduct research, validate assumptions, analyze customer needs, assess market trends, and identify high-value use cases before committing resources to development.

• Backlog and Roadmap Management: Own and prioritize the product backlog, refine initiatives and epics, establish clear problem statements and acceptance criteria, and continuously adjust priorities based on customer value and business impact.

• Portfolio Optimization: Evaluate existing and proposed use cases to determine which should be maintained, expanded, improved, or retired in alignment with evolving business priorities.

• Cross-Functional Collaboration: Build strong relationships across marketing, digital, call center, IT, analytics, and insurance teams, serving as the primary point of contact for product-related decisions and ensuring stakeholder alignment.

• Requirements and Delivery: Translate business needs into actionable product requirements, validate designs with stakeholders, coordinate with delivery teams, demonstrate new capabilities, and gather feedback throughout the development lifecycle.

• Performance Measurement: Establish KPIs and success metrics before implementation, monitor adoption and usage, evaluate business outcomes, and use analytics to guide continuous improvement.

• Customer Advocacy: Represent member needs and pain points throughout product development, ensuring solutions improve engagement, satisfaction, and the overall customer experience.

• Business Case Development: Communicate product value through compelling business cases, idea canvases, customer stories, and outcome-based reporting that demonstrate financial and operational impact.

• Leadership and Change Management: Influence stakeholders without direct authority, facilitate timely decisions, manage competing priorities, navigate ambiguity, and promote a collaborative, execution-focused product culture.

Requirements

• Education: Bachelor's degree in Marketing, Business Administration, Computer Science, Information Technology, or a related field.

• Product Management Experience: 5–9+ years of product management experience, including hands-on ownership of a product or major capability in a complex, regulated industry such as healthcare or financial services.

• End-to-End Product Ownership: Demonstrated experience managing the full product lifecycle, including discovery, strategy, roadmap development, prioritization, requirements definition, delivery, and value