Manager, Digital & Social Investment

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Strategy and Plan Development 

• Develop data-driven digital media plans directly linked to achieving specific campaign objectives in national and local markets 

• Confidently make activation and campaign set up recommendations based on historical performance, industry best practices, and individual client needs 

• Evaluate media vendor proposals, allocate budgets across vendors, and negotiate pricing 

• Meet with sales representatives and vendors to keep abreast of industry trends, new media solutions, and marketplace conditions 

• Communicate pertinent market information to interagency teams as necessary 

Negotiation & Stewardship 

• Oversee activation of all digital and social campaigns within client media specifications by the assigned deadlines to ensure campaign launch dates are met  

• Maintain accurate records of buys, budgets, revisions, credits, etc. 

• Monitor campaign delivery to meet budget requirements, impression delivery, achievement of client-specific KPIs 

• Recommend performance-led optimizations to improve campaign efficiency, engagement and conversions 

• Collaborate with Analytics to provide tracking reports and post-buy delivery analyses 

• Manage and monitor clearance of discrepancies and accounting functions on a timely basis 

Qualifications 

• 3-5 years of experience in a digital media role 

• Must have digital ad operations expertise inclusive of campaign set up, appending UTMs, campaign QA, taxonomy, tracking and mapping 

• Knowledge of the digital marketing landscape inclusive of social, site direct and programmatic 

• Analytical thinking and the ability to work with numbers 

• Ability to write clearly and concisely and present orally in an articulate and confident manner 

• Exceptional organization skills and attention to detail while juggling multiple tasks   

• Ability to work as part of a team 

$50,000-95,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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For US Job Seekers:

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