Manager, Digital Commerce & Experience (DTC)
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Skills
About the role
The Digital Commerce & Experience Manager oversees the professional execution and delivery of our owned channel campaigns and flows in B2C and B2B, provides support in digital merchandising for all digital properties, and manages the customer service team and retail room experience. This role supports our marketing strategy and business goals for revenue, CPA, and ROAS. In addition, the DCEM oversees, reviews, and provides recommendations for optimizations to existing technologies, process, and customer flows. This role will work with other stakeholders to plan, execute, and manage all digital marketing for JUNK Brands, Outdoor Cap, and Legendary Headwear, including SEO, our site merchandising, and our ESP.
Essential Duties & Responsibilities
Oversees B2C and B2B web operations, including marketing assets, testing, analysis, and continuous improvement in every aspect.
- Drives CRO testing roadmap and oversight to improve the site experience for customers and raising CVR (conversion rate).
- Owns all digital direct (owned) marketing channels including but not limited to email database marketing, SMS, Push notification, and industry database marketing.
- Responsible for strategy and reporting for JUNK, Outdoor Cap, and Legendary ecommerce, custom, and wholesale email marketing. Works with the Marketing Coordinator and marketing ops team to execute all direct marketing.
- Oversees the customer service team and the JUNK Garage retail room experience and customer interaction.
- Ensures SEO and SEM business objectives are being met, manages SEO Agency relationship to ensure on-time delivery and execution.
- In collaboration with the Head of Marketing, Marketing Ops Leaders in B2C and B2B, Creative Director, and Marketing Leads, digital marketing develops and executes strategies and tactics to build brand awareness for the enterprise across all digital marketing channels.
- Works with the head of marketing, comms manager/Lead, and creative director to assign work, develop timelines and deliver products on-time and in-full.
- Assists in the conceptualization of campaigns and advertising to create a consistent and cohesive brand message tailored to appropriate channels of execution.
- Stays up-to-date on the latest trends in digital marketing for owned channels and tactical execution through industry sources, webinars, consumer research, and product demos.
Skills & Competencies
- Strong understanding of digital marketing principles and best practices.
- Proficiency in various digital marketing tools (Google Analytics, social media dashboards, CRM systems).
- Excellent analytical and data interpretation skills.
- Awareness of current digital marketing trends and emerging technologies.
- Competent use of Google Workspace, Docs, Sheets, Slides.
- Can open, convert and use Microsoft Office Suite including Word, Excel, PPT (O365).
- Ability to thrive in a fast-paced work environment, while managing multiple projects at the same time.
- Excellent writing skills.
- Ability to work well in an open, collaborative team environment.
- Excellent time management, multi-task oriented, organized, and keen sense of personal accountability.
- Ability to set goals and execute under rigid deadlines.
Education & Qualifications
- Strong writing skills and ability to adhere to branding guidelines and direction for team members.
- Exceptional communication skills (written and verbal).
- Degree preferred (but not required), experience required.
- Some travel possible (10-20%) but not required.
Physical/Mental Requirements
- Must be able to remain in a stationary position (seated) 80% of the day and occasionally reach, bend, and move inside the office to access files and product.
- Required to have close visual acuity to perform computer tasks and operate other office machinery.
- The person in this position frequently communicates with internal and external customers and must be able to exchange accurate information in a clear manner.
- Ability to move 10-20 lbs occasionally throughout day.
- Ability to hear a phone ring.
- Must be able to visually differentiate colors.
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.