Manager- Digital Strategy

International Card Services (ICS) brings together our International Consumer and Small & Medium Size Enterprises (SME) issuing activities, as well as our Commercial Large Market sales and account development teams. ICS issues Cards in 27 countries, and is responsible for two Joint Ventures covering around a dozen countries. The leaders in these countries are empowered to make decisions at a local level, in partnership with other local business leaders. Local teams are supported by two cross-market teams – the Centre of Excellence, and Risk & Control Management.

The International Card Services Centre of Excellence (ICS COE) exists to improve our Products, Marketing and Services to enable greater efficiency and consistency on a global basis. Within the ICS COE, the Acquisition and Customer Marketing team supports ICS to transform marketing through delivery of differentiated value and seamless Customer experiences whilst fostering a thriving community of connected marketers around the globe. To grow our contribution, the team will build for the future by spearheading transformational modernisation initiatives and continually push to drive innovation, digitisation and scale across key initiatives in the short term.

Reporting to the Director, Marketing Enablement, this position will be responsible for shaping a forward-looking digital strategy for ICS, creating a cohesive and integrated vision for our App and MYCA experiences. Working extensively with markets and cross-functional stakeholders, the role will deliver improvements to key customer-facing platforms and experiences at scale, enhancing customer engagement and driving business growth. The role will also support creation, prioritization and delivery of other future strategic initiatives.

The successful candidate will drive impact by creating a robust strategy, providing subject matter expertise and leading delivery of key product developments. They will be expected to work across International Markets and across multiple projects simultaneously with many functional teams in order to enhance the overall experience of ICS Card Members. The Manager will also work closely with other ICS COE teams, Markets, Enterprise Digital, Technology, Governance, and Finance teams among others.

• Shaping a long-term strategy for ICS App and MYCA experiences, working within the Marketing Enablement team and across a broad range of stakeholders
• Gather and leverage a multitude of internal and external inputs to establish a compelling vision alongside a multiyear roadmap to elevate our customer experience
• Capability scoping, business case development, optimisation and expansion of new and existing solutions – across a broad range of customer facing digital experiences
• Overseeing the execution of initiatives funded through annual tech planning processes to enable business growth
• Support the socialisation and mobilisation of the strategy across Business Units, including obtaining buy-in from ICS and Enterprise stakeholders

• Strong track record of leadership with demonstrable relationship building skills and proven ability to influence without authority and drive projects with little direction
• A proven track record developing and implementing strategies in international markets
• Exceptional interpersonal skills with the ability to work across different executive levels, diverse functions and multiple cultures
• A clear ability to demonstrate perseverance and pragmatism to bring complex initiatives to completion
• The ability to stay calm under pressure and flexible amidst change
• Ability to operate independently and proactively in ambiguity
• Proven financial and commercial acumen with strong analytical and strategic skills

• Possess strategic awareness of external trends and developments in the industry

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.