Manager, DTC Product Marketing

The Direct-to-Consumer (DTC) Product Marketing team is a group of strategic brand and product marketers responsible for driving campaign development, brand strategy, media planning, and execution across the DTC portfolio – including NFL+, NFL App, and more.  

As DTC Product Marketing Manager, you will support the go-to-market (GTM) strategy development and lead day-to-day marketing execution for the DTC portfolio. Accelerating subscriptions, minimizing churn, deepening engagement, and delivering fan-first campaigns powered by insights and personalization for NFL+ will be your primary focus. You’ll collaborate closely across departments – from Product to Consumer Insights to Media – and work externally with league partners, agencies, and platform partners to bring innovative plans to life.  

Responsibilities

• Support GTM strategy development and lead execution for NFL+ and related DTC experiences, from planning to launch to optimization
• Manage relationships with internal stakeholders and cross-functional teams to ensure strategic campaign alignment and tactical implementation
• Craft clear and inspiring marketing briefs for internal teams and external agencies that articulate the objective, audience, product value, desired customer action, and measures of success
• Oversee campaign development across owned and paid channels, including audience targets, messaging, creative assets, approvals, and execution
• Lead promotional planning and manage creative asset delivery for both on-platform and off-platform touchpoints
• Analyze and interpret performance across marketing channels and fan journeys to optimize initiatives and tactics
• Leverage fan insights, campaign outcomes, and market intelligence to support recommendations for product marketing strategy, audience definitions, messaging, and customer journey design
• Contribute to weekly cross-functional planning meetings to ensure alignment and delivery against business goals, milestones, and dependencies
• Support executive communication and internal rollout of marketing initiatives through clear updates on plans, performance, risks, and next steps
• Lead assigned projects and workstreams, escalating key risks and decisions as needed 

Required Qualifications

• 5+ years of experience in marketing, preferably in entertainment, sports, tech, or subscription-based products
• Strong strategic mindset with a track record of translating insights into action
• Creative instincts and experience managing campaigns from ideation to execution
• Excellent communication and storytelling skills (copywriting experience a plus)
• Highly organized with a commitment to operational rigor and accuracy
• Strong time management skills and the ability to juggle multiple high-stakes projects
• Comfort with managing multiple stakeholders in a fast-paced, cross-functional environment
• Team-oriented mindset with a drive for collaboration and accountability

Other Key Attributes / Characteristics

• Passion for sports and an understanding of its role in culture
• Background in subscription models, streaming, DTC platforms, and/or product marketing
• Familiarity with the evolving media landscape and digital consumption behaviors
• Hands-on experience with personalization, testing, measurement, and optimization