Manager, Game Day Promotions & Programming (58361)

About the Gwinnett Stripers:

The Gwinnett Stripers, Triple-A affiliate of the Atlanta Braves, deliver high-caliber baseball and vibrant game-day experiences at Gwinnett Field. Known for developing Major League talent and engaging the community, the Stripers create a dynamic and welcoming environment for fans. As part of Diamond Baseball Holdings (DBH), the Stripers are supported by a network of clubs focused on innovation, collaboration, and long-term success. DBH provides employees with opportunities for professional growth, development, and career advancement within a supportive and team-oriented environment.

About Diamond Baseball Holdings:

Diamond Baseball Holdings (DBH) is a one-of-a-kind sports and entertainment company that owns and operates an unmatched roster of Minor League Baseball clubs and premier venues in North America. We bring together baseball, must-see special events and community-driven experiences to create unforgettable moments for millions of fans each year. Across our stadiums and clubs, we're redefining what an amazing night out can be, from memorable outings built around America's pastime to immersive exhibition-style sporting events, innovative promotions, legendary concerts, cultural festivals, family entertainment and other unique experiences that bring people together.

With nearly 50 clubs and venues across the United States and Canada, DBH is home to some of the most beloved brands in MiLB, offering unique opportunities to build a career in sports, entertainment, hospitality and live events. Through our partnership with Major League Baseball, we help shape sponsorship, licensing and commercial opportunities that extend across all 120 MiLB markets, giving our teams the chance to make an impact on both a national and local level.

Whether you're joining one of our clubs or our back-office team, you'll be part of an organization that values creativity, collaboration and a shared commitment to delivering exceptional fan experiences while making a meaningful impact in the communities we serve.

Summary:

The Manager of Promotions is responsible for planning and execution of in-game entertainment, including mascots and management on non-sponsored game elements. This position will also be responsible for communicating events/promotions to Sales team with intent to sell sponsorships and tickets.

Responsibilities:

• Proactively research trends, best practices, and emerging technologies to stay on the forefront of promotions and new products in the industry.
• Oversee promotional calendar creation and maintenance and ensure that access to current calendar is available to appropriate parties.
• Develop plan for theme nights including pregame, in-game, and postgame elements of the event and character appearances with the intent to secure sponsors.
• Coordinate logistics for game day appearances/entertainment including but not limited to contracting entertainers, set up and take down.
• Coordinate promotions/products/games/events with Corporate Client Services Manager to ensure all contracts, including MiLB contracts, are executed and satisfied.
• Manage execution of promotions, both sponsored and non-sponsored, as needed.
• Ensure event scripts are fun and interesting and that they meet team and sponsor goals.
• Make calls and coordinate with outside organizations related to table displays or other opportunities to participate and execute on games/events/theme nights.
• Procure items needed to execute sponsored promotions – primarily giveaways but also supplies to be used in promotions – ensuring all deadlines related to marketing and game dates are met.
• Oversee scheduling of national anthem singers and assist with necessary add-on sales.
• Work directly with the Marketing department to plan, coordinate and evaluate marketing plans for sponsored promotions and theme nights.
• Clearly communicate all elements of promotions/products/theme nights to staff, customers and public with the goal of increasing attendance at Striper's events.
• Assist, as needed, with video shoots/appearances with players, mascots, and staff for the purpose of promoting ticket and sponsorship sales.
• Coordinate assigned staffing of games/events, and supervise assigned gameday staff.
• Maintain select software systems related to game and event operations.
• Other duties as assigned.

Qualifications

Knowledge and Skill Preferences:

• Attention to detail
• Passion for Sports and Entertainment
• Familiarity with baseball preferred
• Ability to prioritize, multi-task, and work on short notice
• Ability and willingness to work varied and long hours including nights, weekends, and holidays
• Excellent interpersonal skills - must work well with others at all levels of organization
• Ability to prioritize and manage multiple projects