Manager, Go-To-Market

Manager, Go-To-Market

Company Overview

We are a growing specialty retail organization based in Columbus, Ohio, focused on delivering exceptional customer experiences while building strong, high-performing teams. As a small-to-mid-sized business, we operate with agility and a hands-on leadership approach, creating opportunities for meaningful impact and professional growth. 

We are seeking an experienced Manager, Go-to-Market, to lead and elevate our go-to-market process during an exciting phase of growth and operational expansion. 

Position Overview 

The Manager, Go-to-Market will serve as the go-to-market leader for our global retail business, orchestrating product launches, seasonal campaigns, and promotional events across stores and ecommerce. Reporting to the SVP, Global Retail Operations, this is a hands-on role responsible for both strategy and execution. The ideal candidate is comfortable building scalable launch processes and rolling up their sleeves to manage timelines, cross-functional readiness, and day-to-day project details. 

Key Responsibilities: 

Launch Planning & Execution 

• Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events 

• Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecom, Store Operations, and Supply Chain 

• Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time 

• Identify risks, dependencies, and conflicts, and drive resolution with cross-functional partners 

• Coordinate launch communications and toolkits for stores and ecommerce 

Process & Performance 

• Build, document, and continuously improve the go-to-market process, stage gates, and playbooks 

• Measure launch performance against sales, sell-through, inventory, and margin goals 

• Lead post-launch reviews to capture learnings and recommend improvements 

• Support expansion into new markets and channels with scalable launch frameworks 

Business Partnership 

• Serve as the central point of contact for launch status and escalations 

• Prepare launch and campaign updates for senior leadership 

• Calendarize and balance store and ecommerce workload in partnership with Store Operations 

• May have one or more direct reports to hire, coach, lead, and develop 

Qualifications 

• Bachelor’s degree in Business, Marketing, Retail Management, or related field 

• 5+ years of experience in go-to-market, product launch, merchandising, or retail project management 

• Experience in specialty or multi-channel retail strongly preferred 

• Strong project management skills with the ability to manage multiple launches at once 

• Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar 

• Strong analytical skills and proficiency in Microsoft Excel and Office Suite 

• Demonstrated ability to operate independently in a lean environment and collaboratively as part of a team 

• Ability to influence across all levels of the business 

• Strong organizational skills and attention to detail 

• Excellent written and verbal communication skills 
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