MARKETING & COMMNUNICATIONS MANAGER, NEA

Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

KEY RESPONSIBILITIES

Marketing Strategy Development

• Define local Marketing strategy in line with international guidelines ensuring the specific adaptation to local context and opportunities
• Develop and implement local marketing plans to build awareness, elevate brand’s familiarity and drive prospects to the boutiques
• Responsible for A&P budget forecast, planning and execution and optimize the return on investment

PR & Communication

• In charge of annual media plan and brand content in all the touchpoint
• Build partnerships with key media & opinion leaders to drive for effective awareness and familiarity
• Innovate and develop effective third party collaboration to support brand and sales development
• Set up effective scheme to prevent and manage PR issues or crisis in media and social media

CRM

• Develop and execute CRM strategy
• Monitor customer equation and segmentation to optimize retention and recruitment
• Innovate and supervise CRM activities and cost in boutiques such as gifting and gathering
• Elevate customer experience during oversea trip such as W&W Geneva and manufacture tour

Retail Marketing / Events

• Elevate the format of instore events to ensure effective and continuous customer activation
• Plan and execute customer journey with retail team during launch Elevate always-on boutique experience and drive effective traffic with VM support
• Assist in opening / renovation store design and execution in collaboration with retail team and regional architecture manager

People and Organization Leadership

• Hire and develop marketing communication team member
• Define annual objectives for team members and manage team performance
• Demonstrate a commitment to build talents through coaching, and experience planning
• Contribute to the global and APAC marketing community to share local insights and best practices

JOB REQUIREMENTS                      

Education: University degree / MBA preferred

Experience: >8 years Marketing experience in international brands

Languages: Speak and write fluent English, Chinese is a plus

Others:  Customer centric, strong interpersonal skills, strategic thinking, Leadership