Marketing & Communications Manager
Phoenix, AZ, United States2d ago
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Skills
brand identitybrand managementdigital advertisingdigital marketingemail marketinglead generationmarket researchmarketing strategypatient educationphotographyseovideo production
About the role
COMPANY OVERVIEW:
Spectrum Medical Care Center is dedicated to providing best-in-class primary and specialty healthcare to LGBTQ+ individuals and those living with HIV/AIDS in Arizona. At Spectrum Medical, we aim to create a welcoming environment for everyone. We encourage patients to “feel good here” by tailoring healthcare to their unique needs. Our services include primary care, gender-affirming care, and HIV and STI testing and treatment.
Our Core Values:
POSITION OVERVIEW: Marketing & Communications Manager:
Spectrum Medical Care Center is seeking a strategic, results-driven Marketing & Communications Manager to lead the day-to-day execution of marketing and communications initiatives that strengthen brand awareness, drive patient acquisition, increase engagement, and support organizational growth.
This position is responsible for translating departmental strategy into integrated marketing campaigns, overseeing digital marketing and communications activities, managing creative resources and external partners, and ensuring the effective delivery of marketing initiatives across the organization.
The Marketing & Communications Manager will directly supervise the Marketing Coordinator, providing leadership, guidance, and accountability to ensure marketing projects are executed efficiently, consistently, and in alignment with organizational priorities.
The ideal candidate is an experienced marketing professional who combines strategic thinking with strong execution, exceptional communication skills, digital marketing expertise, and demonstrated leadership abilities. This individual should be comfortable independently managing multiple initiatives, interpreting performance data, and collaborating across departments while advancing Spectrum Medical's commitment to inclusive, high-quality, patient-centered healthcare.
KEY RESPONSIBILITIES
Marketing & Communications Manager are expected to:
Marketing Strategy and Brand Management
Digital Marketing and Content Development
Spectrum Medical Care Center is dedicated to providing best-in-class primary and specialty healthcare to LGBTQ+ individuals and those living with HIV/AIDS in Arizona. At Spectrum Medical, we aim to create a welcoming environment for everyone. We encourage patients to “feel good here” by tailoring healthcare to their unique needs. Our services include primary care, gender-affirming care, and HIV and STI testing and treatment.
Our Core Values:
- Patients First, always
- Learn it. Own it. Do it
- One Team, One Community
- Relentless Improvement, Courageous Joy
- Pride in Every Person
POSITION OVERVIEW: Marketing & Communications Manager:
Spectrum Medical Care Center is seeking a strategic, results-driven Marketing & Communications Manager to lead the day-to-day execution of marketing and communications initiatives that strengthen brand awareness, drive patient acquisition, increase engagement, and support organizational growth.
This position is responsible for translating departmental strategy into integrated marketing campaigns, overseeing digital marketing and communications activities, managing creative resources and external partners, and ensuring the effective delivery of marketing initiatives across the organization.
The Marketing & Communications Manager will directly supervise the Marketing Coordinator, providing leadership, guidance, and accountability to ensure marketing projects are executed efficiently, consistently, and in alignment with organizational priorities.
The ideal candidate is an experienced marketing professional who combines strategic thinking with strong execution, exceptional communication skills, digital marketing expertise, and demonstrated leadership abilities. This individual should be comfortable independently managing multiple initiatives, interpreting performance data, and collaborating across departments while advancing Spectrum Medical's commitment to inclusive, high-quality, patient-centered healthcare.
KEY RESPONSIBILITIES
Marketing & Communications Manager are expected to:
Marketing Strategy and Brand Management
- Translate organizational marketing and communications strategies established by departmental leadership into actionable marketing plans, integrated campaigns, and measurable initiatives that support patient acquisition, retention, brand awareness, and organizational growth.
- Maintain and strengthen Spectrum’s brand identity, messaging, visual standards, and organizational voice across all channels.
- Create marketing campaigns to increase awareness of primary care, gender-affirming care, HIV and STI testing and treatment, pharmacy services, and other clinical offerings.
- Identify opportunities to expand awareness, attract new patients, improve patient retention, and support the introduction of new services.
- Conduct market research and monitor community healthcare trends, patient needs, and competitor activity.
- Lead the development and execution of patient acquisition and retention campaigns across digital and traditional marketing channels.
- Collaborate with clinical operations and patient access teams to identify opportunities to improve the patient journey, reduce barriers to scheduling, and increase conversions from inquiry to appointment.
- Develop targeted marketing campaigns supporting priority clinical services, patient populations, and geographic markets.
- Provide direct supervision, coaching, and professional development to the Marketing Coordinator, ensuring clear expectations, accountability, and alignment with departmental priorities.
- Delegate and oversee daily marketing activities, including social media, content development, campaign coordination, and creative production.
- Establish performance expectations, workflows, deadlines, and quality standards for direct reports.
- Conduct regular one-on-one meetings, provide constructive feedback, and participate in employee performance evaluations.
- Review and approve marketing deliverables for brand consistency, accuracy, and alignment with departmental objectives.
- Identify opportunities to improve team productivity, departmental processes, and resource allocation.
Digital Marketing and Content Development
- Lead the execution and optimization of digital marketing strategies, including website performance, search engine optimization (SEO), AI-driven search visibility, paid digital advertising, email marketing, and social media, with an emphasis on attracting prospective patients and converting interest into appointments.
- Develop engaging content, including newsletters, patient education materials, blogs, videos, graphics, campaign materials, and organizational announcements.
- Maintain a content calendar and ensure consistent, timely communications across channels.
- Monitor website traffic, search visibility, engagement, campaign performance, and digital conversion metrics.
- Coordinate photography, video production, graphic design, and other creative services, using internal resources and external vendors as appropriate.
- Establish measurable digital marketing objectives, monitor campaign performance, and use analytics to improve audience targeting, lead generation, patient conversion, and marketing effectiveness.
- Develop clear, consistent messaging for patients, employees, community partners, donors, healthcare providers, and other stakeholders.
- Draft and edit press releases, executive communications, talking points, organizational announcements, and public statements.
- Coordinate media inquiries, interview opportunities, and public relations activities.
- Support crisis communications and reputation management in partnership with executive leadership.
- Ensure communications are accurate, accessible, culturally responsive, and consistent with Spectrum’s values.
- Serve as the primary day-to-day liaison with the organization's external public relations agency, coordinating media opportunities, organizational announcements, executive communications, and supporting materials in alignment with departmental leadership.
- Draft, review, and coordinate internal and external communications, ensuring consistent organizational messaging across employees, patients, community stakeholders, and media channels.
- Partner with clinical operations, public health outreach, advocacy, education, pharmacy, and community engagement teams to promote services and initiatives.
- Develop marketing materials for community events, health fairs, educational programs, mobile health initiatives, and outreach campaigns.
- Support partnerships with community organizations, referral partners, healthcare providers, and other mission-aligned organizations.
- Help develop campaigns that address misinformation, reduce stigma, and improve awareness of inclusive healthcare.
- Coordinate promotional materials and communications for community events and organizational milestones.
- Collaborate with community engagement, community partnerships, education, clinical operations, and pharmacy teams to develop campaigns that promote organizational services and initiatives.
- Lead the development of marketing and communications plans supporting community programs, public health initiatives, and organizational events.
- Ensure consistent branding, messaging, and promotional support for community-facing activities.
- Coordinate with departmental stakeholders to identify marketing opportunities that expand awareness, support patient acquisition, and strengthen Spectrum's presence in the community.
- Support internal announcements, employee newsletters, leadership communications, and organizational updates.
- Partner with leadership and department heads to ensure timely and consistent communication about organizational initiatives.
- Develop presentations, reports, and materials for leadership meetings, board communications, and community stakeholders as requested.
- Ensure marketing materials are aligned with Spectrum’s mission, vision, and core values.
- Develop and manage the marketing and communications budget in collaboration with leadership.