Marketing and Communications Manager

 

Marketing and Communications Manager 

Location: Remote, US Based, EST 
Employment Type: Full-time 

About the Role 

Over the past year, Underscore has built the foundation for a stronger marketing and new business engine, including a refreshed brand and positioning, a redesigned website, a defined ideal client profile, HubSpot infrastructure, an earned media program, and a growing portfolio of events and experiences designed to connect us with leaders across biopharma. 

Now we’re looking for a Marketing and Communications Manager who can execute on that foundation to deliver a consistent, high-performing marketing and communications program. 

The Marketing and Communications Manager will own the day-to-day execution of Underscore’s efforts across content, thought leadership, case studies, digital marketing, events, PR, sales enablement, and internal communications. This person will work closely with our leadership, subject matter experts, Sales Enablement, and external marketing and PR partners to make sure great ideas become great content and, ultimately, business opportunities. 

This role will also help shape experiences. This includes our Rare Company Dinner series, which will be held at least four times in 2027. The manager will work on invitations, follow-ups, venue management, and ensuring we deliver premium, valuable experiences for senior leaders in biopharma. 

Internally, this person will help lead the communications that keep our people informed, connected, and engaged. This includes managing our monthly Town Halls and maintaining our online communication hub. 

This is a hands-on role for someone who is equally comfortable developing a content calendar, interviewing a media expert for a case study, building a HubSpot campaign, preparing a Town Hall, supporting an industry event, and looking at performance data to determine what we should do next. 

What You’ll Do 

Content & Thought Leadership 

• Own and execute Underscore’s editorial calendar across the website, LinkedIn, email, and other marketing channels. 

• Develop and manage the Rare Company newsletter, creating relevant and compelling content for biopharma leaders and prospective clients. The source of this information will be Underscore’s subject matter experts. The Marketing and Communications Manager will shape the story and language. 

• Turn the expertise that already exists across Underscore into compelling content, including conference takeaways, partner insights, industry perspectives, media and analytics thought leadership, and emerging trends. 

• Maintain Underscore’s voice and strengthen our position in the healthcare and biopharma marketplace. 

• Keep the Underscore website current with new team members, company news, events, awards, thought leadership, and other relevant updates. 

• Route leads that come through the site for our Rare Company Dinners, as well as general leads, to the right resources for follow-up. The approach and executional requirements will be outlined in our 2027 plan. 

Internal Communications & Company Meetings 

• Own the planning and execution of Underscore’s monthly Town Halls, partnering with leadership to shape agendas, gather content, coordinate presentations and speakers, and ensure employees hear the information that matters most. 

• Partner with leaders across the company to translate company updates, milestones, and organizational news into communications that are clear, engaging, and relevant to employees. 

• Help create a consistent internal communications cadence so employees understand what is happening across Underscore, where the company is going, and how their work connects to it. 

• Bring the same storytelling, clarity, and attention to Underscore’s internal communications that we bring to our external brand. 

Case Studies & Credentials 

• Build and maintain a strong library of Underscore case studies, with a goal of developing approximately two new case studies per quarter. 

• Partner with account leads, media teams, analytics, and other subject matter experts to identify compelling stories and results. 

• Own the case study process from beginning to end, including interviews, results gathering, writing, internal review, client approval, publishing, and inclusion in the sales library. 

• Navigate client confidentiality and healthcare industry requirements to develop compelling blinded case studies when necessary. 

• Ensure our capabilities decks, credentials, team bios, case studies, RFP content, and other sales materials remain current and easy to access. 

HubSpot & Sales Enablement 

• Serve as a day-to-day marketing partner to Sales Enablement and the broader growth team. 

• Support marketing activity within HubSpot, including getting content to fuel custom messages designed to engage the client and get a conversation going. 

• Deliver tailored communications and content strategies for different prospect audiences and stages of the new business journey. This will be structured by audience so we can test and learn what works and what doesn’t.