Marketing and Communications Specialist (Singapore & Malaysia)

The company

Our client is the Singapore and Malaysia organisation of a leading international energy and technology services group, including a mechanical and electrical (M&E) engineering and construction company. It operates within the decentralised model of its group and is growing in both countries, including through acquisitions.

The role

Based in Singapore, the Marketing and Communications Specialist strengthens the employer identity and the business visibility of the group in Singapore and Malaysia. The role turns stories about people, expertise and projects into content that supports recruitment and commercial positioning, working closely with HR, Business Development and business leaders, with functional guidance from the regional Communications Manager.

Key responsibilities

Employer identity and careers

• Develop consistent employer messaging connecting the Singapore and Malaysia entities under the group identity, while respecting their own brands.
• Work with HR to showcase employee experience, learning, career pathways and mobility through employee stories and recruitment content.
• Support university partnerships, careers fairs and roadshows with targeted content and recruitment materials.

Digital content and visibility

• Plan and manage the local content calendar: copy, visuals and short videos for LinkedIn, websites, careers pages and employee channels.
• Align priority digital channels and recruitment materials around clear messaging, and coordinate website improvements with teams or agencies.
• Bring new ideas and formats to showcase people and expertise for different audiences.

Commercial branding and Malaysia positioning

• Work with Business Development and business unit leaders on priority audiences, differentiators and project stories.
• Translate technical expertise and project achievements into case studies, capability materials, presentations and digital content.
• Support Malaysia leadership in strengthening the positioning of the company in Malaysia.

Planning and coordination

• Develop and deliver a local communications plan with leadership, HR and Business Development, aligned with regional priorities.
• Coordinate stakeholder inputs, approvals and external suppliers, in line with brand guidelines and confidentiality.
• Contribute local stories to regional channels.
• Track digital and campaign performance and report results quarterly.

Candidate profile

• At least three years of relevant marketing and communications experience, with hands-on social media and content creation.
• Strong English writing and editing skills; able to turn technical information into clear, engaging content.
• A portfolio showing creative ideas, social media content and campaigns with clear objectives and results.
• Confident with Canva, Adobe Creative Cloud or equivalent; practical photography and short-form video skills. Website content management and digital analytics are an advantage.
• Proactive and organised, able to work independently and build relationships with HR, commercial and technical teams.
• A qualification in marketing, communications, media or a related field.
• Experience in B2B, engineering, infrastructure or another technical sector is an advantage. Occasional travel to Malaysia and project sites.

Timeo-Performance Pte Ltd

IMD International Search Group - Asia Partner
9 Raffles Place, Republic Plaza #06-00, Singapore 048619
EA Licence: 21C0685 EA personnel number: R1103259