Marketing- AVP Senior Content Strategist

Be Proud, Be YOU, Be Independent!
Are you an exceptional storyteller with strong editorial judgment, communication skills, and experience developing content strategies that support business objectives who is eager to grow their career in Financial Services? If so, we need you!


At Independent Bank, we live our values of Courage, Drive, Integrity, People-Focus, and Teamwork. We foster professional growth and embrace the collective strength of your unique experiences, ideas, and talents. Our inclusive, collaborative culture helps us deliver the best solutions for our clients and communities as we pursue our mission: Inspiring financial independence today, with tomorrow in mind!

About the Job:
As an AVP, Senior Content Strategist with Independent Bank, you will turn customer needs, market intelligence, product expertise, and business priorities into powerful content strategies that build visibility, engagement, authority, and growth. You will dive into audience needs, search behavior, keywords, and emerging SEO, AEO, and GEO opportunities, then translate those insights into the right messages and content formats across channels. Additionally, you will develop source content through research, writing, and interviews with subject matter experts, and collaborate across the Marketing team to bring that content to life. Leveraging AI-powered tools and agents, you will efficiently develop, adapt, and activate content across digital, social, email, paid media, video, public relations, internal communications, and other key channels to ensure our story reaches and resonates with the audiences we serve.
Why You Should Apply:

Competitive compensation package.
Accommodating and flexible paid time off.
A knowledgeable, goal-driven, and exciting team of colleagues.
Exposure to different areas of banking and the ability to work with leaders within the industry.
Community-focused events and volunteer opportunities.

What You Will Do:

Content Strategy & Opportunity Identification: Continuously analyze customer behavior, search trends, website analytics, social trends, competitive activity, industry developments, and business priorities to identify relevant content opportunities. Develop and manage a proactive content roadmap designed to increase engagement, search visibility, brand awareness, and business growth.
Content Development & Storytelling: Research, write, edit, and develop high-quality content across multiple formats and channels, including website copy, articles and blogs, social media, video scripts, email marketing, SMS/text messaging, customer education, thought leadership, campaigns, and sales enablement materials. Adapt messaging for different audiences, channels, and stages of the customer journey, and strategically repurpose content across channels to maximize reach, relevance, and value.
Search, SEO & AI Discoverability: Research customer questions, keywords, search intent, and emerging search behaviors to develop and optimize content for traditional and AI-powered discovery. Apply Search Engine Optimization (SEO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and emerging AI-search best practices to increase the Bank's visibility, relevance, and authority.
Website Content & Optimization: Continuously evaluate and improve website content using analytics, search performance, customer behavior, and business objectives. Develop and refresh website copy, landing pages, educational resources, calls to action, and other digital content to increase traffic, improve customer experience, and support conversion.
Thought Leadership, Subject Matter Expert & Media Content: Build relationships with subject matter experts throughout the Bank and proactively uncover expertise, customer questions, trends, and stories that can be transformed into valuable content. Conduct interviews and develop articles, videos, social content, executive thought leadership, educational resources, and other materials. Identify opportunities to extend the Bank's expertise through earned media, contributed content, interviews, publications, and external partnerships.
AI-Enabled Content Development & Scaling: Use and help shape AI-powered tools, agents, prompts, and workflows that support research, ideation, writing, optimization, personalization, and content repurposing. Leverage AI to efficiently transform research, approved source content, and subject matter expertise into high-quality content across multiple audiences, channels, and formats while maintaining accuracy, brand standards, regulatory requirements, and appropriate human oversight.
Content Activation & Cross-Channel Execution: Collaborate across the Marketing team to bring content strategies to life across owned, earned, paid, internal, and digital channels. Help determine the appropriate mix of messages, formats, creative assets, timing, and tactics, and actively participate in the execution and deployment of content to create coordinated and consistent customer experiences.
Performance Insights & Continuous Optimization: Use performance data, testing results, search trends, customer behavior, and campaign insights to understand how content is performing and identify opportunities for improvement. Apply learnings to continuously refine messaging, formats, content strategies, discoverability, and future content opportunities.

Performs other duties as assigned to achieve department and business goals
What We’re Looking For:

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, English, Business, or a related field preferred.
5+ years of experience in content marketing, communications, digital marketing, journalism, SEO, or a related field.
Demonstrated experience developing content across multiple formats and channels, including website, social media, long-form writing, video, email and SMS, and digital campaigns.
Demonstrated experience using generative AI in professional content workflows required; experience developing AI assistants, agents, prompts, or automated workflows strongly preferred.
Experience using search behavior, customer insights, and analytics to identify content opportunities and evaluate performance. SEO experience required; familiarity with AEO, GEO, and AI-powered search strongly preferred.
Exceptional writing, editing, storytelling, interviewing, and presentation skills, with the ability to translate complex topics into clear, engaging, customer-focused content.
Strong analytical skills, using marketing data, customer insights, search behavior, and performance metrics to identify opportunities and inform content decisions.
Strong understanding of content marketing, brand messaging, digital marketing, and search optimization (SEO, AEO, GEO, and emerging AI-search practices), with the ability to manage content across channels using marketing automation, CRM, content management, social media, and analytics platforms.
Demonstrated proficiency with generative AI tools, including prompt development, AI agents and workflows, evaluating AI outputs, and applying AI to research, content development, optimization, and personalization, with the ability to improve efficiency through automation and scalable workflows while maintaining quality and brand consistency.
Ability to use AI responsibly in a regulated environment, with an understanding of human review, data privacy, information security, accuracy, and governance.
Strong aptitude for technology and problem-solving, with a commitment to continuous learning and the ability to quickly adopt new tools and adapt to changing search and content environments.
Strong organizational, project management, and interpersonal skills, with the ability to independently manage multiple priorities and collaborate with subject matter experts, partners, vendors, and other stakeholders.

This is an exciting step in a journey to creating a fulfilling and rewarding career at Independent Bank. We are excited to have you join our team!

Be Proud. Be YOU. Be Independent!

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
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