Marketing Coordinator

The Marketing Coordinator provides project coordination, organizational and operational support for college-wide and local marketing initiatives. Working closely with the Regional Director, marketing team and other stakeholders, this position helps translate plans into action by coordinating resources and logistics, tracking timelines and deliverables. Provides appropriate communication and follow-up to keep projects organized and on schedule.

The ideal candidate is an organized, creative multitasker who can meet tight deadlines.

Essential Duties and Responsibilities:

1. Project Coordination & Marketing Support

• Provide day-to-day and long-term project support to the Regional Marketing Director across campus, market and institutional initiatives.
• Coordinate information, resources and deliverables as needed.
• Coordinate project meetings as needed, including scheduling, agendas, action items and follow-up.
• Maintain organized project plans, files and shared resources to help ensure projects remain on schedule.
• Provide regular project updates and identify potential delays, competing priorities or resource needs for review by the project lead.
• Support multiple projects and initiatives simultaneously while maintaining visibility into priorities and deadlines.
• Coordinate the development, revision, printing and distribution of marketing materials.
• Work collaboratively with internal Marketing team members and external partners to support the development and execution of marketing initiatives.

1. Campus, Market & Institutional Initiatives

• Collaborate with campus and department stakeholders to gather information, content, requests and materials needed to support marketing initiatives.
• Coordinate marketing and logistical support for campus events.
• Provide project coordination and logistical support for institutional and strategic initiatives.
• Gather outcomes and other relevant information following events and initiatives.
• Help coordinate campus and college-wide promotional item orders and distribution.
• Provide administrative and operational support for the Spirit Store and promotional initiatives.
• Support special projects and emerging priorities as assigned.

1. Content, Social Media & Communications

• Gather content and story details highlighting students, faculty, associates, alumni, campus activities and college achievements for use across social media, newsletters, blogs, public relations and other communications.
• Assist with the planning, development and scheduling of organic campus and alumni content, social media content in coordination with and Systems Marketing social media plans. Support athletic social media as needed.
• Support social media needs for assigned campuses, markets and College-wide initiatives and ensure efficient social media scheduling and posting.
• Engage with followers and monitor activity and analytics as assigned.
• Help ensure timely responses to inquiries received through college social media channels.
• Update local community calendars and assist with drafting local media alerts and other communications as needed.
• Coordinate email communications and campaigns assigned.

1. Events, Promotions & Logistics

• Assist with the planning, promotion and execution of campus, market and college-wide events.
• Coordinate event timelines, marketing materials, promotional needs, outreach and logistics for assigned institutional projects and special initiatives.
• Assist in gathering event outcomes, participation information and other results as appropriate.
• Coordinate promotional item ordering, inventory, shipping and distribution.
• Support special events by coordinating materials, vendors, logistics and other project needs.

1. Marketing Operations & Vendor Coordination

• Coordinate day-to-day communication and project follow-up with established marketing vendors and partners.
• Serve as a day-to-day liaison with the college's printing partner, coordinating print requests, production timelines, delivery and related needs.
• Maintain inventory of marketing support materials and help ensure resources remain current, accurate, compliant and available.
• Coordinate the creation or replenishment of digital and printed materials as needed.
• Create and manage QR codes for marketing initiatives as needed.
• Coordinate purchase requests, invoice tracking and expense documentation for assigned projects.
• Maintain vendor, project, and operational documentation while supporting vendor relationships through coordination of day-to-day needs, timelines, deliverables, and administrative follow-up.

Key Competencies and Skills:

• Collaboration with diverse stakeholders
• Creativity and design skills within the scope of the brand
• Attention to detail
• Problem analysis and problem solving
• Verbal and written communication skills
• Listening skills
• Customer Service orientation
• Organizational skills
• Multitasking
• Adaptability
• Teamwork
• Stress tolerance
• Resilience

Qualifications:

Education: A bachelor’s degree in business, communications, marketing, public relations, advertising, or similar field.

Experience:

• 2 years of experience as a project coordinator or similar role is required.
• Oversight of a professional social media account that promotes engagement.
• Experience working with graphic design applications such as Adobe Creative Suite, iMovie or video production experience a plus but not required.
• Photography experience a plus.
• Experience coordinating and managing external vendor relationships, including project requirements, timelines, deliverables, and follow-up.
• Computer Skills: Strong proficiency in Microsoft Office required.

Physical Demands and Work Environment:

Position requires standing or sitting in a stationary position as well as the occasional need to lift, carry, push, and/or move objects up to 10 pounds.

Position also requires the use of computer technology/equipment.

Position requires the ability provide and receive information in person and over the telephone.

Position requires the ability to convey detailed and important instructions or ideas accurately and promptly.

Position requires up to 20% travel (not overnight).

Reports To: Regional Marketing Director

Location: Rochester, NY

Salary Information:

$50,000-53,000 per year

This position is eligible for overtime.

Please note that the compensation information is a good faith estimate of the base pay for this position. Information about the total compensation package for this position will be provided during the interview process.

Unlock your full potential in the innovative and inclusive environment at Bryant & Stratton College. We are a career-focused, private, nonprofit college built differently to serve the needs of students, alumni, associates, employers, and the community. Founded in 1854, Bryant & Stratton College offers real-world education leading to bachelor's, associate's, and professional certificates after completion in the fields of healthcare, technology, legal, business, graphic design, and more. We offer a comprehensive benefits package that includes competitive salaries, medical/dental/vision insurance, generous paid time off, 401(k), and company-paid college tuition for associates and their families.

Apply today for immediate consideration!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Bryant & Stratton College is an Equal Opportunity Employer.