Marketing Director

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Director based in the United States.

We are seeking an experienced Marketing Director to lead the strategy and execution of integrated marketing campaigns for a major annual industry event in the residential systems integration sector. This role offers the opportunity to drive audience growth, strengthen brand awareness, and support exhibitor and sponsorship revenue through innovative, data-driven marketing initiatives. You will oversee multichannel campaigns spanning email, paid media, social media, content, websites, and industry partnerships. Working closely with sales, event leadership, and cross-functional teams, you will translate business objectives into measurable marketing outcomes. You will also lead and develop a marketing team while remaining actively involved in campaign execution and optimization. This is an exciting opportunity for a strategic, creative, and analytical marketing leader passionate about event marketing, customer engagement, and connected technology.

Accountabilities

• Marketing Strategy and Planning: Develop and execute the annual marketing strategy, campaign calendar, and budget, aligning marketing initiatives with attendance, exhibitor acquisition, sponsorship, and revenue objectives.

• Audience Segmentation and Acquisition: Define audience personas and customer journeys for systems integrators, installers, manufacturers, design and build professionals, and technology specialists. Create tailored messaging and campaigns to attract, retain, and reactivate target audiences.

• Multichannel Campaign Management: Lead integrated campaigns across email, marketing automation, paid search, paid social, organic social media, content marketing, and partner channels to maximize audience engagement and registration conversion.

• Sales and Revenue Enablement: Collaborate with sales teams to develop exhibitor and sponsorship value propositions, sales collateral, prospecting campaigns, and lead-nurturing programs that support new business opportunities and renewals.

• Team Leadership: Coach, mentor, and develop marketing team members, establish clear priorities, promote accountability, and encourage professional growth while maintaining a hands-on approach to execution.

• Performance Measurement and Optimization: Manage marketing investments, establish KPIs, and monitor registration conversion, acquisition costs, engagement, and lead generation. Use analytics, testing, and reporting to continuously improve campaign performance and return on investment.

• Event Marketing Execution: Coordinate pre-event, on-site, and post-event marketing activities, including registration communications, exhibitor marketing resources, educational programming promotion, special features, and follow-up campaigns.

• Brand and Content Management: Oversee brand positioning, messaging, content strategy, website updates, landing pages, creative assets, and copywriting to clearly communicate the value of attending and exhibiting.

• Partnerships and Community Engagement: Develop social media, public relations, community engagement, and industry partnership initiatives. Collaborate with industry associations, media partners, exhibitors, and internal stakeholders to expand reach and maintain consistent messaging.

• Cross-Functional Collaboration: Work closely with event leadership, sales, and other departments to ensure marketing priorities support broader business objectives and deliver measurable results.

Requirements

• Professional Experience: At least 7 years of progressive marketing experience, including demonstrated success leading integrated B2B marketing campaigns.

• Leadership and Team Management: Experience managing and developing marketing professionals, with the ability to balance strategic direction, coaching, and hands-on campaign execution.