Marketing Manager-Corporate

Overview

At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education. Join us and start your extraordinary journey today.

Position Summary

The Corporate Marketing Manager will be a key stakeholder in the development of the RPM Living corporate marketing strategy, responsible for managing various corporate marketing-related projects, programs, and activities. In this role, you will be part of a team charged with RPM’s corporate-level brand narrative and related marketing strategy/support for its operational support specialties. This is a high-impact position with an extraordinary opportunity to increase brand awareness and solidify RPM’s position as an industry leader with vision, both internally and externally. This role requires superior account and project management skills, big-picture strategic thinking and the ability to align cross-functional teams.

Responsibilities

Corporate Marketing:

• Directly impact and enhance operational propensity to achieve business objectives through high-touch strategy directly related to corporate marketing initiatives
• Be the client-facing leader on corporate marketing initiatives (your book of business, touching both internal “clients” and external clients, depending on scope) to facilitate strategic dialogue, effective planning and on-brand marketing efforts, and ensure objectives and projects are completed on time and with excellence
• Plan and execute campaign strategies, plans and tactics for RPM internal and external initiatives, holding responsibility for all aspects of corporate marketing projects to include monitoring, tracking, and communicating project details with key stakeholders
• Partner with the creative and communications teams to establish and maintain the strategic approach for internal branding and communication that consistently supports successful change management, is connected/aligned with company vision, generates associate engagement and effects a high degree of employee understanding
• Collaborate with creative services, communications and other teams on development and delivery of project resources
• Drive consistency of the customer experience across all internal departments, regions and clients related to marketing support

Project Management:

• Work cross-functionally with internal teams, clients, and vendors on projects from start to finish (project planning, scope of work, budgeting, scheduling priorities, allocating resources, collecting assets and deliverables, conflict resolution, management of workflow, etc.)
• Manage daily workflow and project priorities across multiple departments
• Field ad hoc emails/requests from internal departments and other business leaders; review requests/content and provide strategy/recommendations as relevant to marketing and communication priorities
• Communicate and present campaign information, deadlines, release dates, and results to internal and external project stakeholders
• Lead regular internal meetings for all corporate marketing projects to ensure success and communicate expectations to all involved
• Troubleshoot and propose solutions when project or campaign prioritization conflicts arise, elevating issues when necessary for resolution

Business Intelligence:

• Deliver insight on corporate marketing performance and ROI across the organization and marketing support offerings
• Collect performance data, ROI results, anecdotal feedback, etc. to inform a thorough and actionable post-campaign evaluation and reporting

Strategic Collaboration:

• Develop and maintain partnerships with board members, executive leadership, operations and vendor partners to ensure company standards and vision are executed consistently across all channels and assets
• Collaborate closely with senior leadership to synthesize organizational priorities with stakeholder objectives to produce alignment documents and creative briefs that support strategic campaign development
• Maintain a strong focus on generating new ideas through creative strategy. Continually research and make recommendations on new opportunities and marketing channels

Education and Experience

• Bachelor’s Degree in marketing, communications or related field
• A minimum of 2 years in a marketing-related field; multifamily housing industry experience a plus
• Proven track record of success in enterprise communications strategy development and execution
• Travel <30%

Qualifications

Physical Requirements:

• May be required to sit or stand for extended periods of time
• Must be able to read documents, computer screens and data
• Must be able to hear and understand verbal communications in person and over the phone or computer
• May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
• Must be able to operate a computer, keyboard, mouse and other office equipment

Work Environment:

• This is a hybrid role, requiring the associate to work in one of our corporate or regional offices 4 days per week
• The office is an open setting which may include bright lights, constant noises and distractions

Company Information

Join RPM Living and experience exceptional benefits designed to enhance your life.

• Weekly pay for all associates working onsite at an apartment community
• Comprehensive healthcare coverage available for all full-time, regular associates
• Employer-paid employee assistance, mental health, and wellness programs
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
• 401(k) with robust company match
• Opportunities for professional development, career growth, and role-based learning plans
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)

Employment with RPM Living is contingent upon successful completion of a background check as local and federal state requires. A valid driver’s license is preferred; candidates without a license will be provided a liability waiver.

RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.

RPM Living is an Equal Opportunity Employer.