Marketing Manager EL&LM

Description

Guide Global Category Strategy (~10%)

• Monitor and assess global category, competitive landscape, and consumer trends to inform strategic interventions.
• Ensure consistent and clear cascade of category strategy to cross⁃functional business partners.
• Conduct analysis and prepare documents for executive category reviews, present as needed to senior leaders.

Manage In⁃line Product Portfolio (~10%)

• Support development and execution of inline hero strategy for Face category (e.g., activations, sampling, pricing overhauls).
• Partner with cross⁃functional teams (in⁃store, online experience, social/digital, and media innovation) to execute basic business activations (e.g., merchandising overhaul, online finders, digital/social activations).

Guide New Products Launches (~70%)

Strategy Development:

• Support development of program positioning within Concept Briefs, Marketing Bulletins, Program Briefs.
• Lead development of cohesive 360 Activation Briefs for Face Color programs across campaign messaging, differentiated channel tactics, and content development. Work with cross functional teams to develop breakthrough activation strategies that align across channels.

Program Management:

• Act as central liaison in the development of all Consumer Marketing programs supporting collection launches, collaborating with Internal teams (Product Marketing, Creative Ops, Creative, Global Communications, Product Development, AT&D, E⁃commerce, Events, VM) throughout process to ensure strategic needs are being met and appropriate assets are being developed for cross⁃platform activation.
• Manage and track cross⁃functional inputs into go⁃to⁃market deliverables (Activation Brief, CRQ, Toolkit) ensuring cohesive strategy and timely delivery to regions.
• Partner with Creative OPS to review creative deliverables and provide action⁃oriented feedback that ensures assets align to program and campaign objectives as outlined within brief.
• Maintain various project trackers and lead follow⁃up with key partner groups.

Regional Alignment/Support:

• Maintain close communication with regions at regular intervals throughout program strategy development: pre⁃activation brief stage, shot list stage, post⁃shoot stage, comms plan and toolkit stage.
• Lead development of regional toolkits that provide program overview, assets, and 360 activation plans to regions, liaising with Internal partner teams to define channel strategies that support overall strategy. Issue document in advance of launch to regions and field questions regarding local execution (in partnership with Creative Ops).

Drive functional transformation (~10%)

• Constructively question ways⁃of⁃working to drive ongoing improvement across teams. Cultivate a mindset relentlessly focused on consumer and aware of competition/channel influences.
• Support and advance use of data and analytics throughout the function to inform decision⁃making and accomplish goals.

Qualifications

• Strong sense of personal leadership, ownership, and accountability.
• Disruptive, entrepreneurial mindset and collaborative approach (excellent interpersonal skills).
• Insights⁃driven with consumer⁃first focus; requires financial/data fluency and strong business acumen.
• Disciplined project management capabilities while operating with a sense of urgency.
• Strong PC skills (priority on PowerPoint/Excel).