Marketing Manager

Forza is an industrial adhesives, sealants, and tapes manufacturer based in Council Bluffs, Iowa, currently in a high-growth phase. This role is central to that growth.
This is a hands-on, execution-driven B2B marketing role — not a coordinator position. You will own our content engine, drive demand generation campaigns, and directly support sales pipeline growth across distribution and key accounts.

WHAT YOU’LL OWN

• Plan and execute multiple integrated B2B demand generation campaigns (social, email, web) 

• Own content strategy and production (social, website, blog, email, YouTube) 

• Manage and grow social media presence and engagement 

• Support product launches with campaign assets and go-to-market execution 

• Create marketing materials using AI and design tools (in collaboration with Lead Designer) 

• Partner with Sales to drive targeted outreach and lead generation 

• Partner with Product Marketing to create and publish high-impact product-related materials 
• Track, analyze, and report on performance with clear, actionable insights 

WHAT WE’RE LOOKING FOR

• B2B marketing experience with a strong understanding of demand generation 

• Proven ability to understand drivers of brand awareness, strength, and differentiation 
• Proven ability to execute campaigns end-to-end (not just plan them) 
• Strong ad, social posts, and email writing skills — clear, compelling, and persuasive 

• Experience with design tools (Adobe, Canva) and visual content creation 

• Experience using AI tools to improve marketing output and efficiency 

• Analytical mindset — able to connect marketing activity to business results 

• Experience working cross-functionally with Sales, Product, and Creative teams 

CORE SKILLS & COMPETENCIES

• Content creation across social, email, and web 
• Marketing & AI tech stack (CRM/email tools, analytics, Chat GPT, Claude, social platforms) 
• Project management and execution discipline 
• Marketing Mindset 
• Adaptability in a fast-paced, growth-focused environment 

• Experience in using design software such as Adobe Illustrator, Canva, etc.

QUALIFICATIONS

• Bachelor’s degree or equivalent experience with 2+ years of professional marketing experience 

• Experience with creating compelling content (blogs, posts, emails, etc.) 

• Experience with digital marketing tools (analytics, email, social platforms) 

• Familiarity with content publishing workflows (web/blog) 

• Experience with project management tools (ClickUp, Trello, Monday, etc.) 

• Experience using AI tools in marketing workflows