Marketing Manager

Job Description

We're looking for a strategic, energetic Marketing Manager to strengthen WWF-SA's brand relevance and drive income generation across corporate, philanthropic, and individual donor segments. This is a rare opportunity to bring your marketing expertise to one of Africa's most recognised conservation brands - translating a powerful mission into compelling narratives, campaigns, and partnerships that deliver both financial and reputational growth.

 

You will lead a team covering Face2Face fundraising, e-commerce and licensing, and donor engagement, and collaborate closely with our Communications and Environmental Programme teams.

DUTIES & RESPONSIBILITIES:

 

• Strategic Marketing Leadership: Develop and execute marketing plans that advance WWF-SA's financial viability and brand relevance goals, leading integrated campaigns that connect storytelling and advocacy with fundraising objectives.
• Partnership & Donor Marketing: Drive the business development pipeline through targeted engagement campaigns, support compelling proposals and case studies, and use CRM data (HubSpot) to guide prospecting, segmentation, and donor retention.
• Brand Stewardship: Protect and evolve WWF-SA's brand across all materials and activations, translating conservation outcomes into emotionally resonant stories for donors, partners, and the public.
• Campaign Execution: Design and deliver integrated campaigns - digital, print, and experiential - leveraging WWF-SA's digital platforms, Face2Face programme, and the WWF Shop (including e-commerce) to maximise reach and revenue.
• Performance & Insight: Monitor campaign performance, provide data-driven insights, and identify opportunities to deepen audience engagement and increase lifetime donor value.
• Team Management: Lead and develop a team of four: F2F Fundraising & Operations Manager, F2F Data Analyst, E-commerce & Licensing Specialist, and Donor Engagement Specialist.

Qualifications

• A degree in Marketing, Communications, Business, or a related field.
• 7–10+ years of experience in marketing, partnerships, or sales - ideally within a purpose-driven or non-profit environment.
• Proven ability to connect marketing strategy to organisational revenue goals
• Strong CRM literacy, particularly HubSpot, with experience in pipeline and lead management
• Excellent storytelling, writing, and presentation skills
• Analytical capability with the confidence to translate data into actionable strategy
• Collaborative, influence-driven working style across multi-disciplinary teams
• People management experience, including developing individuals in a diverse team
• You recognise yourself in the values of WWF: Courage, Integrity, Respect, Collaboration and Inclusion

Additional Information

SUCCESS INDICATORS:

• Improved donor and partner retention rates.
• Increased campaign ROI in both income and engagement terms.
• Strengthened brand trust and stakeholder satisfaction.
• Clearer alignment between BD&M, Comms, and Environmental outputs.
• Enhanced visibility of WWF SA’s impact among key audiences.

Company Description

WWF is the world’s largest and most respected independent conservation organisation, with over 6 million supporters and a global network active in over 100 countries. WWF's mission is to stop the degradation of the Earth's natural environment and to build a future in which humans live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

 

WWF South Africa is a national office that is part of the WWF network. We are a local NGO that has worked for 50 years with the aim of inspiring all South Africans to live in harmony with nature, for the benefit of our country and the wellbeing of all our people. WWFs work is for nature, for you.

 

Our work is challenging and exciting and we love what we do. To join our team, you need to be brilliant at what you do, passionate, results-orientated and have a positive attitude.