Marketing Manager - Strategy

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Morris Group, Inc., one of the largest machine tool distribution networks in North America, is a third generation, family owned and operated business that serves manufacturers of precision machined parts in the United States. Our mission is to help manufacturers maintain a competitive advantage in the world economy by improving productivity.

Summary of Responsibility

The Strategic Marketing Manager owns the marketing strategy and content priorities for Morris, a machine tool distribution arm of MGI. This role partners with leadership, sales teams, and subject matter experts to translate business goals into focused marketing programs that generate demand and help sales teams engage customers. The role develops messaging and content, sets targeting and program direction, while partnering with the corporate marketing team on campaign execution.

Please note that this position is on-site in Charlotte, NC or Windsor, CT.

What You Will Contribute:

• Develop an annual marketing strategy and quarterly plans aligned with revenue goals, priority offerings, target industries, and customer needs.

• Define audiences, value propositions, campaign objectives, and success measures with leadership and sales.

• Prioritize marketing initiatives; establish clear briefs, schedules, and content requirements for shared services.

• Set outbound campaign strategy, audience targeting, messaging, offers, and content direction across email, paid media, direct outreach, and other relevant channels.

• Develop campaign copy and briefs, coordinate reviews, and partner with shared services on production, deployment, and optimization.

• Build a content plan that addresses customer questions and supports consideration of the tower’s products, services, and capabilities.

• Write and develop website content, case studies, articles, application stories, videos, and educational materials with subject matter experts.

• Partner with corporate digital resources on search visibility, conversion opportunities, and content performance; maintain accurate, current messaging.

• Own the sales enablement library, including content priorities, organization, accuracy, feedback and ongoing maintenance.

• Define event objectives for open houses and trade shows; messaging, demonstrations, presentation topics, and supporting content with subject matter experts.

• Partner with sales on pre-event outreach, lead qualification, and follow-up; evaluate results and recommend future participation.

• Work with corporate reporting resources to track campaign performance, lead quality, event outcomes, content engagement, and sales enablement use.

• Manage the approved marketing budget and present performance and investment recommendations to leadership.

Other Functions:

• Perform related duties as required

The duties listed above are intended only as an illustration of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar or a logical assignment to the position.

Qualifications and Competencies:

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience.

• 6–8 years of progressive B2B marketing experience, including ownership of marketing plans, integrated campaigns, and business-facing content.

• Experience in manufacturing, industrial distribution, machine tools, technical products, or another complex B2B environment preferred.

• Strong writing, interviewing, planning, and presentation skills; ability to turn technical information into clear customer benefits.

• Experience with marketing budgets, campaign analysis, CRM and marketing automation tools, sales enablement platforms, and project management systems.

• Ability to influence across teams and deliver work through shared resources without direct reporting authority.

• Ability to work in industrial environments, with exposure to noise, lubricants, coolants, metal chips, and other manufacturing conditions, while consistently wearing required personal protective equipment (PPE).

What’s in it for You:

We take great pride in our employees and offer a variety of benefits that allow our employees to be successful inside and outside of work:

• Competitive starting salary.

• Market competitive comprehensive health benefits including a zero premium medical plan offering, vision, dental, and company paid life insurance.

• 3+ Weeks’ Vacation to Start.

• 10 Company Paid Holidays.

• 401(k) retirement plan with company contribution.

• Tuition reimbursement.

• Employee appreciation events and perks.

• Employee Assistance Program.