Marketing Manager, U.S. East Coast

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Manager, U.S. East Coast based in the United States.

The Marketing Manager will drive marketing strategy and execution across the U.S. market, supporting business growth and strengthening brand visibility. Working closely with Sales, SDR, and Customer Operations teams, you will develop integrated campaigns that generate qualified leads, accelerate pipeline progression, and contribute to revenue. You will adapt global marketing initiatives to local market needs while bringing valuable U.S. insights back to the international marketing team. From demand generation and events to public relations and customer advocacy, you will own a broad range of activities with measurable business impact. This hands-on role combines strategic planning with practical execution, budget ownership, and performance analysis. You will work remotely from the U.S. East Coast, collaborating regularly with colleagues across North America and Europe.

Accountabilities

You will take ownership of U.S. marketing initiatives, ensuring alignment with global strategy while delivering campaigns and programs that support local commercial objectives. Your responsibilities will include:

• Translate global marketing strategies, campaigns, positioning, and product launches into relevant programs tailored to the U.S. market.

• Share market insights, customer feedback, and local opportunities with the global marketing team to inform broader strategy.

• Plan and execute integrated demand generation campaigns across email, websites, webinars, social media, and partner channels.

• Work closely with Sales and SDR teams to generate qualified leads, improve lead engagement, and accelerate prospects through the sales funnel.

• Own the planning and execution of U.S. conferences and events, including logistics, materials, shipping, on-site coordination, and post-event follow-up.

• Travel occasionally across the United States to support industry conferences, customer events, and other marketing activities.

• Strengthen brand awareness and market credibility by identifying relevant stories, developing press releases, and coordinating media activities.

• Develop customer marketing initiatives in collaboration with Customer Operations, including email campaigns, direct mail, customer events, and success stories.

• Provide sales enablement materials, content, campaigns, and collateral that support customer conversations and pipeline development.

• Track marketing performance using Salesforce campaigns, CRM data, and attribution reporting to understand marketing's contribution to leads, pipeline, and revenue.

• Monitor conversion rates and campaign results, identify improvement opportunities, and optimize marketing activities based on performance data.

• Independently manage the U.S. portion of the global marketing budget within agreed plans, allocating resources across campaigns, events, and other channels.

• Continuously improve marketing processes, ensuring activities are structured, scalable, and aligned with business priorities.

Requirements

The ideal candidate is a proactive, hands-on B2B marketing professional who combines strategic thinking with strong execution skills. You should understand how marketing contributes to commercial growth and be comfortable managing multiple initiatives independently in a collaborative, international environment. Key qualifications include:

• At least 5 years of B2B marketing experience, ideally in field marketing, demand generation, or a broad marketing role.

• Hands-on experience planning and executing marketing campaigns and events from initial concept through delivery and follow-up.

• Practical experience using Salesforce campaigns, CRM data, and marketing attribution tools.

• Strong knowledge of email marketing and content development.

• Understanding of how Marketing, SDR, and Sales teams collaborate to generate leads and progress opportunities through the pipeline.

• Experience independently managing budgets, competing priorities, and multiple marketing projects.

• Strong organizational skills, with a structured approach to planning, execution, and process improvement.

• Excellent communication and presentation skills, including the ability to engage confidently with senior stakeholders.

• A proactive, entrepreneurial mindset, with the ability to identify opportunities and turn ideas into measurable actions.

• Strong understanding of the U.S. market and its business environment.

• Willingness and ability to travel within the United States for conferences and customer events.

• Ability to collaborate effectively with international teams and work across time zones.

• Availability to maintain significant working-hour overlap with Central European business hours.

Additional experience that would be an advantage:

• Experience in B2B SaaS, GovTech, public works, infrastructure, engineering, GIS, or local government.

• Familiarity with marketing to municipalities, public sector organizations, or infrastructure-related customers.

Benefits

• Annual on-target earnings (OTE): $100,000–$120,000 USD, depending on experience, skills, location, and qualifications.

• Fully remote, remote-first working environment.

• Fully covered medical, dental, and vision insurance.

• 18 vacation days and 8 sick days.

• 12 weeks of paid parental leave.

• Monthly wellness stipend through JOON.

• Annual professional development budget of $1,500.

• Collaborative, low-ego culture focused on teamwork, shared success, and professional growth.

• Opportunity to contribute to the growth of AI-powered infrastructure technology and support the digital transformation of municipal road management.