Marketing Operations Specialist

The Opportunity

The Marketing Operations Specialist provides day-to-day execution and administrative support that enables the marketing organization to execute efficiently, consistently, and at scale.

Working within established Marketing Operations strategies, frameworks, and processes, this role executes campaigns, maintains marketing technology and data, supports automation and reporting, and helps identify opportunities to improve operational efficiency.

Key Responsibilities

Campaign & Marketing Operations

• Execute email campaigns and marketing programs across channels

• Build and QA campaigns, forms, landing pages, and related marketing assets

• Execute audience segmentation, list management, and data hygiene processes based on established requirements

• Coordinate campaign timelines, requirements, and operational dependencies

• Provide operational support for webinars, events, and other marketing programs

Marketing Automation & Technology

• Help administer and maintain the marketing automation platform

• Build, maintain, and troubleshoot workflows and automations based on established requirements

• Execute lead management and lead scoring workflows based on established frameworks

• Monitor campaign and data processes and escalate issues as needed

• Support testing and deployment of new marketing technology and capabilities

Reporting & Data

• Produce and maintain recurring marketing reports and dashboards

• Pull, organize, and validate campaign and program performance data

• Support data quality and consistency across marketing systems

• Support measurement and reporting processes established by Marketing Operations

Process & Optimization

• Follow and help maintain established operational standards and QA processes

• Document recurring processes and workflows

• Identify manual processes and recurring work that may benefit from automation or improvement

• Support implementation of process improvements and automation initiatives

Job Qualifications:

• 2–4+ years of experience in marketing operations, marketing automation, campaign operations, or a related field

• Experience with a marketing automation platform such as Salesforce Account Engagement (Pardot), Marketo, HubSpot, or similar

• Experience executing email campaigns and managing marketing databases

• Strong attention to detail and commitment to data quality

• Comfortable working with data, reporting, and spreadsheets

• Strong organizational and project coordination skills

• Ability to manage multiple priorities and deadlines

• Ability to work collaboratively with cross-functional marketing teams

• Strong problem-solving and troubleshooting skills

Nice to Have:

• Salesforce experience

• Experience with marketing automation workflows and lead management

• Experience supporting B2B marketing programs

• Familiarity with campaign reporting and marketing performance metrics

• Interest in emerging marketing technology and AI-enabled workflows

• Experience identifying opportunities for automation or process improvement

About 

Ookla, an Accenture company, i