Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Specialist based in the United States.

This is an exciting opportunity for a marketing professional to drive regional brand awareness, customer engagement, and business growth across a multi-brand franchise network. You will develop and implement integrated marketing campaigns that strengthen brand visibility, attract new customers, and build long-term loyalty. Working closely with franchisees, regional teams, and national marketing stakeholders, you will translate local market insights into impactful marketing initiatives. The role combines digital marketing, content creation, event management, and community outreach to support franchise performance and strengthen local partnerships. You will also monitor campaign results, manage marketing budgets, and use data-driven insights to continuously improve marketing effectiveness. If you enjoy a dynamic, collaborative environment with opportunities to influence business outcomes and represent recognized brands, this role offers an excellent opportunity to make a meaningful impact.

Accountabilities

• Regional Marketing Strategy: Develop and execute integrated regional marketing plans and campaigns to increase brand awareness, customer traffic, online reviews, and customer loyalty while aligning local initiatives with national marketing objectives.

• Franchisee Support and Brand Representation: Serve as the primary marketing contact for franchisees, providing guidance, resources, and practical support while acting as a brand ambassador and strengthening relationships with strategic partners.

• Market Research and Competitive Analysis: Conduct ongoing market research to understand local customer needs, market conditions, industry trends, and competitor activities, translating findings into actionable marketing programs.

• Digital Marketing and Performance Measurement: Plan, execute, and evaluate digital marketing campaigns across relevant channels. Monitor key performance indicators, return on investment, and campaign effectiveness, adjusting strategies to improve results.

• Events and Community Engagement: Coordinate in-store promotions, grand openings, community outreach initiatives, and local events that strengthen customer relationships and increase brand visibility.

• Content Creation and Social Media: Create engaging content for social media platforms, develop brand-specific newsletters, contribute to press releases and media relations activities, and gather franchisee stories, testimonials, and achievements for internal and external communications.

• B2B Marketing Collaboration: Partner with regional teams to support business-to-business sales initiatives and develop marketing activities that strengthen local business relationships.

• Budget and Project Management: Develop and manage marketing budgets, maintain accurate records of expenditures and activities, and oversee the timely execution of campaigns and projects.

• Marketing Resources and Communications: Maintain and update franchisee intranet content, implementation tracking documents, marketing resources, and campaign materials to ensure teams have access to current and consistent information.

• Cross-Functional Coordination: Collaborate regularly with national marketing, regional operations, and other internal stakeholders to coordinate initiatives, share best practices, and achieve business objectives.

Requirements

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

• Professional Experience: At least three years of marketing experience managing multiple brands or locations, ideally within a franchise or multi-unit business environment.

• Marketing Expertise: Strong understanding of retail marketing, B2B marketing strategies, brand management, and