Marketing Specialist
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Key details
- Location
- Tucson, AZ, United States
- Work style
- Onsite
- Level
- Entry level
- Experience
- 1–2 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 21h ago
Skills
business intelligencecrmdue diligenceexcelfinancial analysismicrosoft officemicrosoft wordpoint of salepowerpointproduct managementprogram managementproject managementsupplier management
About the role
We’re currently seeking a Marketing Specialist to join our Headquarters team!
Responsible for program administration of the Mister Car Wash subscription-based program, the Unlimited Wash Club®. Manages and improves processes central to the operation of the program. Reports to the Membership & Category Marketing Manager, Senior, and works closely with the members of Marketing, Operations, IT, Accounting and Finance.
What You Will Do:
Member Growth Strategy Implementation
Implement new pricing and product offering strategies, including system implementation, field training, and customer communications.
Assist in the conversion and integration of members into the Unlimited Wash Club during acquisitions of other car wash companies.
Reporting and analysis of program performance, with resulting recommendations for program changes or new initiatives to drive higher member acquisition and retention.
Participate in future enhancements to the member experience, including idea generation, design, testing, implementation, and member training.
Partner with Operations, Training, and Customer Care to continuously improve member signup process and member retention efforts.
Program Operations
In partnership with Operations, IT, Customer Care, Accounting, and outside service providers, provide day-to-day support and troubleshooting of processes involving systems critical to the operation and growth of the Unlimited Wash Club, including the point-of-sale system, reporting, data analytics, training, and communications.
Support field operations at the regional and general manager levels of 550+ store locations to ensure smooth program operation, effective billing, and successful new member acquisition and retention processes.
Assist with membership launch and growth of new build locations.
Partner with Procurement to manage supplier programs such as member vehicle ID tag requirements and purchases.
Program Compliance
Ownership of Unlimited Program policies, compliance, program rules and management of terms and conditions.
Audit systems and member base to ensure accurate pricing, billing, and service delivery by geographic location.
Assist with creation and implementation of customer-facing communications such as the membership terms & conditions.
Serve as program subject-matter expert to facilitate effective decision making and communication internally and with our members.
Participate in due diligence process during acquisitions of other car wash companies.
Note: The job duties above provide a general sense of the role; though, additional duties may be assigned as necessary.
How You Will Shine:
Education:
Bachelor’s degree in Marketing, Finance, Analytics, Business Administration, Economics. May be substituted with strong industry experience or functional expertise in subscription program management.
1-2 years’ experience, with some experience in program management, product management, product development, or project management. Recent bachelor's and master's degree graduates with subject matter expertise through internships or coursework may be considered.
Knowledge, Skills, & Abilities:
Marketing and program management experience, preferably in a subscription-based membership program.
Knowledge and understanding of membership, subscription, or loyalty programs, CRM and RFM or behavior-based modeling.
Multi-unit retail or direct to consumer industry experience a plus.
Strong financial analysis and problem-solving skills.
Excellent oral and written communication skills.
Excellent interpersonal skills, presentation skills, project management skills, and the ability to influence across the organization at multiple levels.
Advanced knowledge of personal computers and Microsoft Office products (Excel, Word, PowerPoint). Business intelligence software experience preferred (Domo).
Responsible for program administration of the Mister Car Wash subscription-based program, the Unlimited Wash Club®. Manages and improves processes central to the operation of the program. Reports to the Membership & Category Marketing Manager, Senior, and works closely with the members of Marketing, Operations, IT, Accounting and Finance.
What You Will Do:
Member Growth Strategy Implementation
Implement new pricing and product offering strategies, including system implementation, field training, and customer communications.
Assist in the conversion and integration of members into the Unlimited Wash Club during acquisitions of other car wash companies.
Reporting and analysis of program performance, with resulting recommendations for program changes or new initiatives to drive higher member acquisition and retention.
Participate in future enhancements to the member experience, including idea generation, design, testing, implementation, and member training.
Partner with Operations, Training, and Customer Care to continuously improve member signup process and member retention efforts.
Program Operations
In partnership with Operations, IT, Customer Care, Accounting, and outside service providers, provide day-to-day support and troubleshooting of processes involving systems critical to the operation and growth of the Unlimited Wash Club, including the point-of-sale system, reporting, data analytics, training, and communications.
Support field operations at the regional and general manager levels of 550+ store locations to ensure smooth program operation, effective billing, and successful new member acquisition and retention processes.
Assist with membership launch and growth of new build locations.
Partner with Procurement to manage supplier programs such as member vehicle ID tag requirements and purchases.
Program Compliance
Ownership of Unlimited Program policies, compliance, program rules and management of terms and conditions.
Audit systems and member base to ensure accurate pricing, billing, and service delivery by geographic location.
Assist with creation and implementation of customer-facing communications such as the membership terms & conditions.
Serve as program subject-matter expert to facilitate effective decision making and communication internally and with our members.
Participate in due diligence process during acquisitions of other car wash companies.
Note: The job duties above provide a general sense of the role; though, additional duties may be assigned as necessary.
How You Will Shine:
Education:
Bachelor’s degree in Marketing, Finance, Analytics, Business Administration, Economics. May be substituted with strong industry experience or functional expertise in subscription program management.
1-2 years’ experience, with some experience in program management, product management, product development, or project management. Recent bachelor's and master's degree graduates with subject matter expertise through internships or coursework may be considered.
Knowledge, Skills, & Abilities:
Marketing and program management experience, preferably in a subscription-based membership program.
Knowledge and understanding of membership, subscription, or loyalty programs, CRM and RFM or behavior-based modeling.
Multi-unit retail or direct to consumer industry experience a plus.
Strong financial analysis and problem-solving skills.
Excellent oral and written communication skills.
Excellent interpersonal skills, presentation skills, project management skills, and the ability to influence across the organization at multiple levels.
Advanced knowledge of personal computers and Microsoft Office products (Excel, Word, PowerPoint). Business intelligence software experience preferred (Domo).