Marketing Specialist
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Skills
About the role
Description
Company Overview
Axle Funding is an independent automotive floorplan company headquartered in Dallas, Texas, with a presence in markets nationwide. We partner with independent dealers to help them grow through reliable inventory financing, strong local relationships, and hands-on market support.
The Role
The Marketing Specialist is responsible for supporting Axle Funding’s marketing, branding, and communication efforts across the organization. This is a hands-on role that will create content, manage social media, develop marketing materials, support sales initiatives, and coordinate company events and promotional needs. This position will work closely with leadership, Sales, Operations, and other departments to ensure our brand and messaging remain consistent, professional, and aligned with the business.
What You’ll Do
- Manage day-to-day social media activity, including developing, scheduling, and publishing content.
- Create content highlighting company milestones, employees, events, market growth, and industry involvement.
- Develop and update marketing materials including flyers, presentations, one-pagers, brochures, and other branded collateral.
- Support Sales Executives and Account Managers with market-specific and customer-facing marketing materials.
- Assist with company website updates and help ensure content remains current and consistent.
- Draft and edit internal and external marketing communications.
- Support company newsletters, announcements, and other recurring communications.
- Maintain brand consistency across marketing materials, digital platforms, and company communications.
- Coordinate promotional items, company apparel, signage, printing, and other branded materials.
- Support conferences, trade shows, auctions, company events, and other industry activities.
- Coordinate with outside vendors on printing, promotional products, creative projects, and event materials.
- Maintain marketing calendars, project timelines, and an organized library of company marketing assets.
- Track basic social media and marketing performance and identify opportunities to improve engagement.
- Assist with market research, competitor monitoring, and other marketing initiatives as needed.
- Manage multiple projects and requests while meeting established deadlines.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
- 2–4 years of experience in marketing, communications, social media, or a related role preferred.
- Strong written and verbal communication skills.
- Experience creating social media and digital content.
- Strong attention to detail with an eye for branding and presentation.
- Ability to manage multiple projects and priorities independently.
- Strong organizational and time-management skills.
- Experience with Canva, Adobe Creative Suite, or similar design platforms preferred.
- Experience with social media management, email marketing, and website content management preferred.
- Automotive, financial services, or B2B marketing experience is a plus.