Marketo Specialist / Marketing Automation Specialist
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Key details
- Location
- Makati City, Philippines
- Work style
- Onsite
- Level
- Mid level
- Job type
- Full-time
- Experience
- 2–5 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- Yesterday
Skills
adobecrmcssdata qualityemail marketingexcelhtmllead nurturingmarketing analyticsmarketing automationmarketomicrosoft dynamicssalesforce
About the role
Job Title:
Marketo Specialist / Marketing Automation SpecialistJob Description
Key Responsibilities
- Build, execute, and optimize email marketing campaigns in Marketo.
- Create and manage nurture programs, smart campaigns, landing pages, and forms.
- Maintain lead lifecycle management, lead scoring, and segmentation.
- Monitor campaign performance and provide reporting and insights.
- Ensure data quality and compliance with email marketing best practices.
- Integrate and troubleshoot Marketo with CRM platforms such as Salesforce or Dynamics 365.
- Support marketing teams with audience targeting and automation strategies.
- Develop dashboards and reports for campaign effectiveness, conversion rates, and ROI.
Required Qualifications
- 2+ years of hands-on experience with Adobe Marketo Engage.
- Experience with marketing automation and email marketing.
- Knowledge of CRM systems (Salesforce, Microsoft Dynamics, etc.).
- Experience with lead scoring, lead nurturing, and customer journey mapping.
- Strong analytical and reporting skills.
- Proficiency in Excel and marketing analytics.
Preferred Qualifications
- Marketo Certified Expert (MCE).
- Experience with Salesforce integration.
- Knowledge of HTML/CSS for email templates.
- Experience with webinar and event marketing platforms
Location:
PHL Makati City - SLCLanguage Requirements:
Time Type:
Full time