MISSION - FASHION BOUTIQUE DIRECTOR – (M/F/X)

MISSION - FASHION BOUTIQUE DIRECTOR – (M/F/X)

We are looking for a Boutique Director for our Fashion boutiques in Belgium, as a maternity leave cover, from March to September 2027. In this role, you will lead the activities of the Brussels boutique directly and oversee the Knokke seasonal boutique, in close partnership with the Boutique Manager.

Temporary assignement

Based in Brussels with travel to Knokke

Reporting to Fashion Director, BenSca

Starting date: March 1st, 2027

fashion division

Fashion is the Brand's original activity. Two Haute Couture collections, six seasonal Ready-to-Wear and accessories collections and two sportswear and lifestyle-inspired capsule collections - Coco Beach and Coco Neige - offer a style that captures the spirit of the times and is part of women's everyday lives. A silhouette in motion and accessories are an essential part of the CHANEL allure and the Brand's timeless codes, immediately identifiable, imagined by Gabrielle Chanel.

what impact you create at Chanel

BUSINESS & STRATEGIC OWNERSHIP

• You define the long-term vision and strategic direction of the Boutique, in line with the House strategy and Fashion priorities
•  You lead the overall Boutique activity, ensuring full ownership of business performance, people engagement and client experience
• You translate strategic priorities into a clear yearly roadmap and ensure the consistent deployment of the House’s commercial, client, assortment and boutique image positioning strategy
• You adopt and drive transformation and innovation strategic projects/initiatives, ensuring successful implementation and team engagement, and fostering a culture of change within the organization
•  You drive sales and client development within the defined budget, guidelines and action plans, leveraging local market intelligence and competitive awareness
•  You monitor and steer key commercial, client, financial and budgetary indicators, ensuring accurate reporting and rigorous performance follow-up
• You operate with strong operational proximity, ensuring direct oversight of commercial, client and operational activities
• You combine strategic direction with hands-on execution within a lean organizational structure
• You maintain close managerial involvement, ensuring agility, responsiveness and day-to-day performance delivery
• You make bold, informed buying decisions aligned with CHANEL’s creative direction and “One Boutique, One Story” in alignment with the Fashion Director
• You ensure assortment coherence and merchandising consistency across product lines, balancing global guidelines with local client profiles
• You anchor buying choices in luxury, fashion sensibility and market insight, embedding them into the Boutique’s overall strategy
• You oversee the performance and strategic direction of Brussels and Knokke boutiques, ensuring alignment in business priorities, client experience and brand image across the ecosystem

CLIENT EXPERIENCE, INFLUENCE & BRAND REPRESENTATION

• You act as a guarantor of the client experience across the entire client journey, ensuring that the Chanel Client Relational Promise is embodied in all the dimensions CHANEL aims to deliver at every interaction throughout the relationship between the CHANEL and its clients

• You foster team engagement to cultivate client relationships that create meaningful connections, ensuring clients feel valued and engaged with the brand, and contributing to the boutique’s influence through events, partnerships and local initiatives
• You champion Fashion Creation, placing it at the heart of the client experience, and assert CHANEL leadership and authority in Style expertise
• You are accountable for ensuring the highest standards of service excellence, creating meaningful and unique experiences for clients at every touchpoint, within the boutique and beyond
• You ensure the CHANEL & moi promise is embodied at every interaction and positioning yourself as an ambassador of the House’s service and long-term client care commitments
• You embrace the CHANEL sustainability core values and Fashion posture

PEOPLE LEADERSHIP & ORGANIZATION

• You lead, coordinate and mobilize front and back-office teams to achieve commercial, client and operational objectives, leading by example and acting as a role model, setting the tone across the Boutique in line with CHANEL values and leadership principles
• You foster a strong and inclusive team culture, creating an environment where teams can grow, perform and thrive, through feedback and performance coaching
• You infuse the CHANEL & moi vision across all boutique teams, setting clear expectations and ensuring collective ownership of service excellence and long-term client care standards
• You lead a compact team structure, fostering  accountability
• You maintain close managerial proximity, ensuring direct coaching, operational guidance and team alignment versatility and collective
• You coordinate leadership across 2 boutique teams, fostering collaboration and effective governance across locations
• For the seasonal boutique, you mobilize and structure temporary or rotating teams, ensuring rapid team ramp-up and operational readiness during recurring seasonal openings
•  What you will bring
  • Your solid experience in Fashion retail management, ideally within a luxury environment
  • Your strong leadership and people management skills, with the ability to develop, engage and empower teams
  • Your proven ability to translate strategy into operational execution and drive performance
  • Your strong business acumen, including commercial, financial and client performance management
  • Your expertise in client experience, clienteling and long-term relationship building
  • Your strong situational awareness and social intelligence allowing you to adapt your posture and communication across diverse client and stakeholder environments
  • Your sensitivity to Fashion creation, product assortment and Visual Merchandising
  • Your ability to work in a complex, demanding and evolving environment, with strong collaboration and change management skills
  • Your experience: 10 years at least
  • Your languages: English and French mandatory; Flemish is a plus
  • undefinedWhat Energizes you & what Chanel can offer youThe independence of a creative house that puts people at its heartThe dynamism of an environment that cultivates excellence while encouraging personal development for allOpportunities for development, growth and multiple career paths in a company that is attentive to the uniqueness of everyonePassion for CHANEL’s allure, style and service philosophyundefinedThe richness of our teams comes from the uniqueness of everyone. CHANEL values diversity in all its forms and is committed to treating every application fairly.At your first interview, we will inform you of the stages in the process that will punctuate your recruitment. 

CHANEL HOUSE

Founded by Gabrielle Chanel at the beginning of the last century, CHANEL offers a wide range of high-end creations, including Haute Couture, Ready-to-Wear, leather goods, accessories, eyewear, perfumes, cosmetics, skincare, jewelry, and watches. CHANEL is also renowned for having acquired many specialist suppliers, factories, and Métiers d'art, eleven of which are based at 19M, between Paris and Aubervilliers. Dedicated to the ultimate in luxury, CHANEL strives to offer exceptional craftsmanship. Historically, the Brand has placed Creation at the heart of its fundamental values.