Performance Marketer

The Works

Mumbai, MH, India2w ago

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Key details

Location
Mumbai, MH, India
Work style
Remote
Level
Mid level
Job type
Full-time
Experience
2–3 yrs
Function
other
Focus area
other
Posted
2w ago

Skills

digital advertisingdigital marketingga4google adsgoogle tag managermeta adspaid mediaperformance marketingshopify

About the role

As a Performance Marketer, you will independently manage the strategy, execution, optimisation, tracking and reporting of performance marketing campaigns for multiple clients

You will be responsible for understanding business objectives, translating them into effective media strategies, managing advertising budgets and improving campaign outcomes across platforms such as Google Ads, Meta Ads and LinkedIn Ads
The role also involves independently managing tracking systems, resolving attribution issues, leading day-to-day client communication and guiding junior team members

  1. Develop and execute performance marketing strategies across Google, Meta, LinkedIn and other relevant platforms, aligned with client goals and KPIs.

  2. Plan, launch, manage and optimise campaigns across targeting, audiences, keywords, bidding, budgets and remarketing.

  3. Analyse campaign performance and optimise for lead quality, conversions, ROAS, cost efficiency and scalability.

  4. Manage tracking and measurement including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API and Google Ads conversions.

  5. Manage e-commerce performance through Google Merchant Center, Shopify, product feeds, analytics and attribution.

  6. Build performance reports, present actionable insights to clients, collaborate with internal teams and mentor junior team members.



Requirements

  1. 2 to 3 years of hands-on experience in performance marketing, paid media or digital advertising
  2. Prior experience working in an advertising or digital marketing agency is strongly preferred
  3. Strong working knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads



Benefits

  1. Complete your 8 hours at your convenience
  2. Menstrual Work From Home
  3. Overtime Pay - For any additional hours worked, you will receive overtime pay, recognising and fairly compensating your efforts beyond standard working hours
  4. Paid Learning Budget - Whether it's a course or certification that aligns with your field, we offer a paid learning budget to support your continuous growth
  5. ​Vipassana Leave - Mental well-being is essential. We offer a dedicated time off for Vipassana



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