Product Expansion Lead at AIOS
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Key details
- Location
- United States
- Work style
- Remote
- Level
- Senior
- Job type
- Full-time
- Experience
- 3–6 yrs
- Function
- other
- Focus area
- other
- Posted
- 2h ago
Skills
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Expansion Lead at AIOS based in the United States.
As Product Expansion Lead, you will drive the launch and growth of new product categories within a rapidly scaling digital healthcare business. You will identify promising market opportunities and turn them into commercially successful products, taking ownership of the entire growth journey from acquisition to retention. Working closely with Clinical, Product, Operations, Supply Chain, and Growth teams, you will lead new initiatives from concept to launch while optimizing cross-selling opportunities and customer lifetime value. This is a highly entrepreneurial, hands-on role where you will initially operate as the primary owner of product expansion. You will have significant autonomy, direct exposure to executive leadership, and the opportunity to build a high-performing team as the business grows. The position is fully remote, with flexible working hours and an expectation of availability for occasional meetings until midday Pacific Time.
Accountabilities:
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Market Research and Opportunity Identification: Maintain a strong understanding of consumer healthcare markets, identify attractive product categories, and evaluate opportunities through customer research, surveys, competitor analysis, demand testing, and market validation.
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Product Launch and Expansion: Lead new product categories from initial concept to launch, developing comprehensive launch strategies and coordinating Clinical, Product, Operations, Supply Chain, and Growth teams to ensure successful execution.
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Growth Strategy: Own the end-to-end growth strategy for each new product vertical, covering customer acquisition, performance marketing, creative development, conversion optimization, organic growth, and lifecycle marketing.
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Cross-Selling and Customer Value: Develop strategies to introduce complementary products into existing customer journeys while maintaining a seamless experience and maximizing conversion rates, average order value, and incremental customer lifetime value.
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Commercial and Financial Performance: Take ownership of unit economics across new product categories, monitoring customer acquisition costs, gross margins, retention, attach rates, cross-sell performance, payback periods, and lifetime value to guide investment decisions.
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Customer Retention: Build sustainable product experiences and customer journeys that encourage repeat purchases, strengthen engagement, and generate long-term value beyond initial transactions.
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Team Building and Leadership: Initially operate as the primary decision-maker and execution owner, removing blockers and driving progress independently, before recruiting and developing a lean, high-performing expansion team.
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Continuous Optimization: Monitor key performance indicators, identify opportunities for improvement, and make data-driven decisions about scaling, refining, or discontinuing product initiatives.
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At least 3 years of experience expanding an established direct-to-consumer (D2C) brand into new product categories that its existing customers had not previously purchased.
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Strong background in consumer businesses and international D2C markets, ideally within fast-growing, entrepreneurial environments.
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Demonstrated expertise in growth strategy, including customer acquisition, performance marketing, conversion optimization, and retention strategies for new product categories.
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Strong commercial judgment and the ability to evaluate market opportunities, validate demand, develop business cases, and make investment decisions based on evidence.
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Excellent understanding of unit economics and growth metrics, including CAC, AOV, gross margin, cross-sell rate,