Product Marketing Director

Overview

The Director of Product Marketing reports to the Senior Director of Product Marketing. This strategic senior-level role leads go-to-market strategy, executive communications, product positioning, and cross-functional alignment for Realpage’s property operations team supporting Smart Building, utility and sustainability solutions and more for the multifamily real estate industry. The role is accountable for shaping market narratives, influencing product and commercial decisions, presenting recommendations to executive leaders, and enabling teams with the insights, messaging, and programs needed to drive adoption, revenue growth, and market differentiation.

As a senior market and solution expert on IoT automation, mobile access, and Wi-Fi connectivity that transform buildings into intelligent communities, this leader will translate market knowledge into strategic guidance for Product, Marketing, Sales, and partner teams. The role supports multiple personas, including property management companies, property owners and operators, community residents, and technology partners who enable connected communities.

This leader will also serve as a strategic expert on utility management and sustainability solutions, applying knowledge of utility billing, submetering, sustainability analytics, and energy reporting to guide product direction, strengthen go-to-market execution, and support adoption and expansion. The role will address the needs of property management companies, property owners, investors and operators, and technology partners focused on energy usage, reporting, conservation, and operational performance.

Responsibilities

• Go-to-Market Strategy: Lead the strategy, planning, and execution of integrated go-to-market programs across multiple products and personas, partnering with Product Management, Marketing, Business Development, Sales, Customer Success, and Partner teams to align priorities, remove barriers, and drive measurable business outcomes.
• Product and Market Leadership: Serve as a strategic advisor to senior stakeholders by listening to internal teams, synthesizing customer needs, partner input, competitive dynamics, and market trends, and recommending strategic changes that strengthen positioning, accelerate adoption, and improve business performance.
• Messaging and Positioning: Develop concise, differentiated product and market narratives that connect customer pain points, competitive advantage, measurable proof points, and executive-level business value.
• Pricing and Packaging: Define, evaluate, and support pricing and packaging recommendations to ensure market competitiveness, appropriate margin, and business sustainability.
• Marketing and Sales Content: Develop and deliver high-impact assets such as presentations, case studies, battlecards, videos, web pages, customer FAQs, competitive positioning, etc.
• Executive and Internal Enablement: Create executive-ready presentations, launch narratives, sales plays, customer success guidance, and partner enablement materials that translate strategy into clear actions for internal teams and decision-makers.
• Executive Communication and Leadership Alignment: Present market insights, launch readiness, risks, trade-offs, and recommendations to executive leaders; manage up by keeping leaders informed of key issues, decisions needed, and recommended steps to resolve obstacles. Collaborate on thought leadership and speaking opportunities with related industry principals.
• Partner and Stakeholder Influence: Manage complex partner relationships and cross-functional dependencies by building trust, listening to stakeholder input, identifying alignment gaps, influencing decision-makers, and guiding teams toward shared outcomes. Partner and collaborate with Senior Partner Marketing Manager on processes for creating collateral and communications aligned with Realpage strategic partners.
• Marketing Strategy: Partner with Demand Generation to define audience strategy, priority segments, messaging, offers, and campaign recommendations that support pipeline growth and business objectives.
• Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual product and competitor level.
• Buying/Sales Cycle Analysis: Blueprint the buyer’s journey and personas, and map decisions/information needs at each stage.
• Subject Matter Expertise: Serve as a subject matter expert on your products and buyers in support of marketing and sales programs.
• Product Marketing Leadership: Apply deep knowledge of product marketing discipline, internal operating models, and launch processes to improve execution, strengthen alignment, and ensure smooth delivery of strategic initiatives.

Qualifications

• 10 years of experience in B2B SaaS product marketing, with demonstrated success leading strategic go-to-market initiatives, advising senior stakeholders, managing complex partner relationships, and influencing cross-functional decisions.
• Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research.
• Track record of building strong relations with product management, sales, and cross-functional teams.
• Excellent communication, storytelling, and presentation skills.
• Strong project management skills to plan and execute multiple workstreams simultaneously
• Bachelor’s degree in marketing, business, computer/information science, or related disciplines.
• MBA is a plus but not required.
• Pragmatic Institute Product Marketing certification preferred.
• Prior experience marketing software solutions in multifamily property management segment including IoT automation, mobile access, and Wi-Fi technologies desired.
• Experience in one or more of the following software segments is a plus but not required: utility billing, submetering, sustainability analytics, energy reporting, AI solutions or related areas.

KNOWLEDGE/SKILLS/ABILITIES

• Creative storyteller that can craft elegant and compelling messages for complex products and succinctly explain complex ideas.
• Strong analytical mind, skilled in assessing problems and making recommendations supported by data.
• Comfort with technology – unafraid to dig into the product and learn the UI/UX, key workflows and what value it delivers to customers.
• Excellent writing skills, with the ability to independently create compelling marketing content without editing assistance.
• Experience using ChatGPT, Claude and Copilot AI tools and solutions.

• Excellent collaborator that values relationships across functions, listens actively, resolves ambiguity, and translates stakeholder feedback into practical recommendations and strategic action plans.
• Deep understanding of B2B sales processes and how best to support sales teams and equip them for success.
• Pragmatic self-starter that is outcomes-oriented and can juggle multiple work streams.
• Very strong project management skills, with the ability create, drive, and manage detailed, multi-role projects with on-time delivery and regular communication.
• Ability to lead and influence cross-functional teams effectively to deliver required results. 
• Passion for growth, excellence, and continuous improvement of existing processes.

Physical Demands and Working Conditions

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; talk or hear. The employee must have the ability to operate a personal computer and express or exchange ideas by means of the spoken word. May be required to sit and/or stand for long periods of time. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. May be required to lift or move 10+ pounds. #LI-REMOTE #LI-JL1

SALARY AND BENEFITS

Realpage provides a competitive salary package along with a comprehensive benefit plan that includes:

• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Professional development opportunities.
• Performance-based bonus based on position.

Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

Equal Opportunity Employer: Realpage Company is an equal opportunity employer and committed to creating an inclusive environment for all employees.

Pay Range

USD $123,600.00 - USD $210,400.00 /Yr.