Product Marketing Specialist

We’re looking for a Product Marketing Specialist who can make complex information clear and give customers a reason to take the next step. At Ascendium Education Solutions (AES), you’ll help market Attigo, which helps colleges support academic achievement, financial wellness, and student loan repayment success. Through campaigns and communications, you’ll build awareness, strengthen customer engagement, and support adoption of Attigo and other AES products and services.

Working under the direction of the Senior Marketing Strategist, you’ll partner with Strategic Communications, Sales, and other teams to put marketing plans into action. Your work will include creating customer-facing content, supporting product launches and enhancements, and using customer insights and performance data to recommend improvements.

If you enjoy understanding customers and using that knowledge to shape marketing, this role offers opportunities to contribute ideas and help put them into practice.

This hybrid position is based at our headquarters in Madison, Wisconsin. You’ll generally work in the office three days each week and remotely two days each week.

Job Responsibilities

On a day-to-day basis, you may do the following.

• Collaborate with the Senior Marketing Strategist, Strategic Communications, Sales, and other stakeholders to plan and execute marketing campaigns, communications, and promotional initiatives supporting Attigo, AES, and other assigned products and services.
• Support the planning and execution of product launches, enhancements, and other go-to-market activities.
• Contribute to marketing plans and audience engagement strategies that support business objectives and customer needs.
• Write, edit, and maintain product marketing content and materials, including presentations, fact sheets, web content, email communications, sales enablement materials, customer-facing resources, and other marketing communications.
• Assist in developing and implementing product positioning, messaging, and value propositions to ensure consistent communication across channels and audiences.
• Gather and analyze customer, market, and competitor insights to identify trends, opportunities, and recommendations.
• Monitor and report on campaign performance, customer engagement, and other key metrics. Recommend opportunities for optimization and improvement.
• Coordinate marketing projects across multiple teams to ensure alignment, timely execution, and achievement of business objectives.
• Support communications related to product updates, launches, events, and strategic initiatives.
• Contribute ideas and recommendations that enhance marketing effectiveness, customer engagement, product adoption, and business growth.
• Stay informed about developments and emerging trends affecting AES products, customers, and markets.
• Perform other duties as assigned.

Knowledge and Skill Requirements

A highly qualified candidate will possess the following.

• Excellent written, verbal, and interpersonal communication skills.
• Strong writing, editing, and proofreading skills, with the ability to create clear, compelling content for diverse audiences.
• Ability to translate complex products, services, and business concepts into audience-focused communications and marketing materials.
• Excellent analytical, critical thinking, and problem-solving skills.
• Ability to gather, interpret, and apply customer, market, and performance data to identify opportunities and inform recommendations.
• Knowledge of marketing principles, campaign planning, and customer engagement strategies.
• Strong project management, organization, and prioritization skills, with the ability to manage multiple initiatives and meet deadlines.
• Ability to build and maintain effective working relationships across teams and with stakeholders at all levels of the organization.
• Demonstrated initiative, curiosity, and creativity, with the ability to identify opportunities and contribute innovative ideas.
• Ability to think strategically while executing tactically.
• Strong attention to detail and commitment to producing high-quality work.
• Ability to work independently and collaboratively in a dynamic, fast-paced environment.
• Proficiency with Microsoft Office applications and familiarity with marketing, content management, analytics, CRM, project management, or other business technology platforms.
• Knowledge equivalent to a bachelor’s degree, preferably in marketing, communications, business, public relations, or a related field.
• Minimum of three years of experience in marketing, communications, product marketing, sales enablement, or a related discipline.
• Experience supporting marketing campaigns, product launches, customer engagement initiatives, or other go-to-market activities.
• Experience developing marketing content and communications for multiple channels and audiences.
• Experience collaborating with cross-functional teams and managing multiple projects simultaneously.
• Experience analyzing marketing performance, customer feedback, market trends, or related data to inform recommendations and decision-making is preferred.

Other Information

Ascendium offers an outstanding benefits package designed to provide employees and their families with a high degree of security. These benefits include, but are not limited to:

• Ongoing training and professional development opportunities.
• Flexible, hybrid schedule.
• Student loan repayment assistance and tuition reimbursement.
• Comprehensive medical, dental, and vision insurance.

Ascendium provides equal employment opportunity to all individuals regardless of their race, color, religion, sex, age, national origin, creed, disability, veteran status, or any other characteristic protected by state or federal law.

H-1B sponsorship (initiation or transfer) is not available for this position.

If you would like assistance with the application process, please email Ascendium Human Resources. We invite all applicants to complete the Voluntary Affirmative Action questions when submitting application materials. The questions are found at the end of the online application process. To learn more about our commitment to Equal Employment Opportunity, please visit the Ascendium Careers webpage.

Ascendium requires criminal, employment, and education background investigations before hiring.