Project Manager (CRM)
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Key details
- Location
- Montréal, QC, Canada
- Work style
- Onsite
- Level
- Senior
- Experience
- 3–5 yrs
- Function
- Product / Program management
- Focus area
- other
- Posted
- 2w ago
Skills
About the role
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
About the Role
We are looking for a driven and people-focused Project Manager to lead the delivery of Customer Relationship Management (CRM) email development projects (from creative development to deployment in Salesforce Marketing Cloud). In this role, you will be the central connector between our clients and internal teams : managing project lifecycles from kick-off to go-live while building trusted, lasting relationships along the way. If you thrive in a fast-paced environment, love solving problems, and know how to keep both clients and colleagues aligned and motivated, we'd love to hear from you.
Key Responsibilities
Project Delivery
- Manage end-to-end delivery of Salesforce CRM email projects, including implementations, upgrades, and integrations
- Define and maintain project scope, timelines, budgets, and resource plans
- Proactively identify risks, dependencies, and blockers — and drive timely resolutions
- Run day-to-day project workflows using Agile or hybrid methodologies and tools such as Jira, Smartsheet, Asana, or Monday.com
Client Engagement
- Serve as the primary point of contact for clients throughout the project lifecycle
- Build strong, trust-based relationships with client stakeholders at all levels
- Facilitate regular project reviews, status updates, and workshops with clients
- Translate client needs into clear, actionable project requirements and deliverables
- Manage client expectations transparently, escalating and resolving issues with professionalism
Internal Collaboration
- Work closely with technical teams (developers, CRM consultants, architects) to ensure project requirements are understood and delivered to a high standard
- Partner with Sales, Marketing, and Customer Success teams to align CRM projects to business objectives
- Manage the intake of creative requirements and design development through client approval, ensuring readiness for email production
- Champion cross-functional communication, ensuring internal stakeholders are informed and engaged throughout delivery
CRM Implementation & Quality
- Oversee CRM platform configuration, data migration, system integrations, and go-live activities
- Coordinate User Acceptance Testing (UAT), QA processes, and deployment plans
- Develop project documentation, training materials, and post-launch support plans to drive user adoption
What We're Looking For
Experience & Education
- 3–5 years of project management experience, with at least 2 years focused on CRM implementations or digital transformation projects
- Demonstrated experience in client-facing roles with proven ability to manage and grow client relationships
- Bachelor's degree in Business, Information Systems, Marketing, or a related field (or equivalent experience)
Technical Skills
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