Regional Paid Media Coordinator

Description

Key Responsibilities

• Project Management: Lead end-to-end campaign planning and execution, ensuring timelines, deliverables and launch dates are met.
• Stakeholder Management: Build strong relationships with LATAM Brand Directors, understanding business priorities and translating them into clear media action plans.
• Media Strategy: Develop and execute awareness and consideration strategies aligned with brand objectives, target audiences and investment priorities.
• Campaign Execution: Coordinate creative asset development with insights and best practices, media briefs, approvals and campaign activations across markets.
• Budget Management: Track media investments, ensure budget accuracy and identify opportunities to maximize efficiency.
• Media Optimization: Monitor campaign performance, identify opportunities for improvement and translate results into actionable learnings.

Agency Management: Coordinate with media and creative agencies, ensuring accountability, quality and timely execution

Qualifications

Key Skills:

Our main priority is finding someone with strong project management and organizational skills, who can manage multiple brands, stakeholders and deadlines simultaneously.

1. Project Management & Execution (Top Priority): Highly organized, proactive and detail-oriented, with strong ownership and the ability to deliver on time.
2. Strategic Thinking: Ability to translate insights, learnings and bussines needs into clear media strategies and actionable plans.
3. Paid Media Knowledge: Understanding of digital media platforms, branding KPIs, campaign, audiences (1PD, LAL)  &  creatives optimization and budget management.
4. Stakeholder Management: Strong communication skills, service mindset and ability to manage relationships with senior stakeholders.
5. Problem-Solving & Accountability: Ability to anticipate risks, propose solutions and drive projects forward independently.