Reputation & AI Visibility Specialist

About the Role

When someone searches for a suboxone doctor near them, asks an AI assistant where to get help with drinking, or reads a community thread about virtual addiction treatment, we want Eleanor Health to show up — accurately, warmly, and in a way that helps them take the next step.

Today, these responsibilities are distributed across several people without dedicated operational ownership. You would become the hands-on owner responsible for turning that strategy into consistent execution.

As the Reputation & AI Visibility Specialist, you will own how Eleanor Health appears across the places people actually look for treatment: business listings and healthcare directories in every market we serve, reviews, recovery communities, earned media, and the AI assistants and AI-generated search results that an increasing share of people now ask first.

This is a hands-on role at the intersection of local search, reputation management, community engagement, and the emerging discipline of getting recommended by AI. It is not a brand awareness position with soft metrics — it is an acquisition role with a number attached, and it carries a capability our growth plan depends on.

We will also be honest with you about what you would be walking into. Today we manage our directory presence off the side of several desks, and we do it poorly. Reviews are unmanaged. Nobody is watching what community members say about us. You would inherit a real mess and a real opportunity, in roughly equal measure.

This role reports to the Sr. Manager, Organic & AI Visibility.

What You'll Do

Local Presence & Directory Integrity

• Own Eleanor Health's business listings across every market we serve, including Google Business Profile, Apple Business Connect, and Bing Places
• Manage healthcare directory and health plan provider directory listings, and the data aggregators that feed them
• Audit and remediate name, address, and phone consistency across all platforms and markets
• Establish and maintain category strategy, service listings, hours, attributes, and profile completeness
• Build and maintain a system of record for listings so accuracy does not depend on any one person's memory
• Identify and resolve listing suppressions, duplicates, and unverified profiles
• Partner with content and web owners to ensure location data, service information, and other entity information remain consistent between EleanorHealth.com and external listings/directories

Reviews & Reputation Management

• Design and operate an ethical review generation program in partnership with clinical and access teams, with patient privacy protected absolutely and no incentivization or gating
• Respond to reviews across platforms with warmth, care, and without defensiveness
• Monitor review volume, rating, and sentiment by market and surface patterns to clinical and operations leadership
• Partner with Compliance and Legal to ensure all review practices meet HIPAA and 42 CFR Part 2 requirements
• Maintain an escalation process for reviews or reputation issues requiring clinical, compliance, legal, or operational response

AI Visibility & Discoverability

• Establish a baseline for how often and how accurately AI assistants and AI-generated search results recommend Eleanor Health, then improve it
• Monitor for material misinformation about Eleanor Health, and about addiction treatment generally, in AI-generated responses
• Identify opportunities to strengthen Eleanor Health's entity signals, citations, authoritative third-party mentions, and other external signals that influence AI discoverability and recommendation
• Partner with the content, web, and technical SEO functions to translate AI visibility findings into prioritized website improvements, including structured content, metadata, internal linking, location content, structured data, and other discoverability enhancements
• Track and report AI citation and recommendation share on a regular cadence
• Stay current in a discipline that is being invented in real time, and help invent it here
• Implement approved discoverability updates in Sanity and other marketing platforms where appropriate

Community Engagement

• Monitor how Eleanor Health and virtual addiction treatment are discussed in recovery communities, forums, and social platforms
• Participate transparently and helpfully as an identified representative of Eleanor Health, never anonymously
• Surface community sentiment, recurring concerns, and misinformation to marketing and clinical leadership
• Support and manage organic social activity where it directly advances discoverability, community engagement, or reputation goals

Earned Media & Editorial Distribution

• Manage the day-to-day public relations agency relationship in alignment with established priorities, including setting priorities, triaging inbound opportunities, and holding the agency accountable to outcomes 
• Brief Eleanor Health spokespeople ahead of media opportunities
• Own hands-on  editorial distribution and syndication efforts to strengthen Eleanor Health’s authority, earn relevant backlinks and citations, and grow referring domains in priority markets 
• Evaluate earned media and distribution opportunities based on their potential contribution to authority, discoverability, reputation, and enrollment impact 

Measurement & Reporting

• Build and maintain your own reporting on listings accuracy, review performance, AI citation share, and earned coverage
• Partner with our analytics consultant to attribute non-paid new member volume accurately
• Report performance on a monthly cadence and be able to defend an attribution claim
  
  

You'll Be a Good Fit If You:

• Are a genuine hands-on operator who does the work rather than directing it — multi-market listing management is tedious and unglamorous, and you have to find that acceptable
• Find the constraints of a regulated healthcare environment energizing rather than frustrating, and raise your hand before crossing a line rather than after
• Write well, and understand that tone matters enormously when the audience is someone on the hardest day of their life
• Are self-directed and able to identify and resolve gaps without being prompted
• Are comfortable being measured, and would rather own a number than a set of activities
• Approach your work with compassion, knowing that a correct directory listing is sometimes the difference between someone finding care and giving up
  
  

Skills and Competencies:

• Experience — roughly 3+ years in digital marketing with real depth in local SEO, reputation management, or digital PR, including hands-on multi-location listing management
• Reputation management — experience building or running a review generation and response program
• Tooling — fluency with SEO and local tooling. Our stack includes Ahrefs, BrightLocal, Local Falcon, Otterly.ai, and Screaming Frog. You should be comfortable in tools like these and able to tell us which ones we are using wrong
• Writing — strong written communication across review responses, community posts, and media briefs
• Analytical — comfort building your own reporting and defending your numbers
• Judgment — sound decision-making in a space with hard compliance constraints around patient privacy
• Adaptability — comfortable learning new systems and working in a discipline that is still taking shape

Helpful but not required:

• Behavioral health, addiction treatment, or healthcare marketing experience
• Early hands-on work in generative engine optimization or AI search visibility
• Working knowledge of structured data and schema markup
• Real, disclosed participation in online communities