Senior Analyst, Business Line of Credit, Lifecycle Marketing
Free account needed to apply or save. It takes a minute, and we'll bring you right back to this job.
How well do you match this job?
Key details
- Location
- New York City, NY, United States
- Work style
- Hybrid
- Level
- Senior
- Job type
- Full-time
- Experience
- 3–5 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 1w ago
Skills
About the role
American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment. The Global Commercial Services Marketing team (GCSM) is responsible for making business membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. GCSM markets a breadth of products across charge, lending, co-brand, and corporate cards. It also offers a range of small business banking and B2B solutions.
The Senior Analyst, Business Line of Credit Lifecycle Marketing is a key member of the Customer Activation team, responsible for developing and executing lifecycle marketing initiatives that drive customer onboarding, activation, engagement, and repeat loan utilization.
Reporting to the Senior Manager, Business Line of Credit Lifecycle Marketing, this role will own lifecycle initiatives and campaigns from strategy through execution and measurement, while contributing to the broader lifecycle strategy.
The ideal candidate is an analytical, systems-minded, execution-oriented marketer who is comfortable working hands-on in marketing automation platforms, can translate customer and performance insights into action and effectively partner across Product, Analytics, Marketing Automation & Enablement, Legal, Compliance, and Risk.
Strategy & Planning
Own lifecycle marketing initiatives and workstreams across email, MYCA, and the Amex app.
Use customer, campaign, and performance insights to improve activation, engagement, and repeat loan utilization.
Partner with Analytics, Product, and Marketing Automation & Enablement to translate lifecycle strategies into actionable campaigns, including targeting, segmentation, personalization, and test and learn plans.