Senior Director, Head of Insights and Analytics - North America

Job Description

The Senior Director / Head of North America Insights & Analytics leads the function responsible for converting market, customer, competitive and performance information into decisions for North America in-line and launch products. As a member of the department leadership team, this leader advises senior North America Commercial and cross-functional stakeholders on portfolio strategy, resource allocation, forecasting and execution.

The role directly owns North America primary market research, secondary analytics and commercial reporting, forecasting, competitive intelligence, field excellence (including segmentation and targeting strategy), and market access analytics. This leader will help identify and address the most important business needs and will partner with commercial leadership and functional leaders to enable data-driven decisions and proactively deliver actionable insights.

**Please note this is a hybrid remote position with occasional travel.  While other candidates will be considered, the preferred candidate will live in the Boston area, coming into the Waltham office 1-2 days per week and working remotely otherwise.   

Key Responsibilities

• Portfolio Strategy and Decision Support

• Lead North America portfolio insights and provide evidence-based recommendations for commercial planning, launch readiness and investment prioritization across therapeutic areas and lifecycle stages

• Translate North America performance, market, access and competitive evidence into clear options, trade-offs, risks and recommendations for senior leaders.

• Integrate North America epidemiology, pricing and reimbursement, customer behavior and competitive developments into cohesive strategic perspectives.

Performance Analytics and Forecasting

• Own North America performance reporting and dashboarding, including portfolio and brand performance frameworks, KPI definitions, recurring and ad hoc reports, and executive business reviews.
• Own customer segmentation and targeting strategy, and national and sub-national analytics.
• Connect campaign, channel and promotional-response measurement with brand and portfolio performance, forecasting and decision support.
• Own short- and long-range North America commercial forecasting for in-line and launch products, with transparent assumptions and alignment to North America financial planning, supply planning and launch decisions.

Market, Customer and Access Insights

• Own the North America primary market research and customer insight agenda across HCPs and patients, including qualitative and quantitative research design, execution, synthesis and application.
• Lead the competitive intelligence program, with competitive intelligence focused on commercial competitors and clinical pipeline developments, while integrating relevant regulatory and market access developments and insights from Sales, Marketing and Market Access teams into actionable implications.

Own and lead the market access analytics capability, which serves as the analytics thought partner for payer, channel and patient access across Sobi’s portfolio, and is responsible for translating complex access, channel and patient journey data into actionable insights.

Department and Cross-Functional Analytics Partnership

• Collaborate with Advanced Analytics team and other Strategic Capabilities and Operations (SCO) teams to support initiatives to guide brand strategy and execution
• Integrate predictive analytics, machine learning and AI-enabled approaches to identify relevant use cases and engage the advanced analytics and AI team when appropriate.
• Partner with the advanced analytics and AI team to shape use cases and evaluate outputs for business relevance, assumptions, limitations and actionability.
• Partner with Data Team to define business requirements for commercial data, reporting and analytics capabilities.

Leadership and Operating Model

• Establish intake, prioritization and stakeholder engagement processes across all directly owned capabilities.
• Own resource allocation, budgets and vendor management across all directly owned capabilities; determine when work should be built internally, purchased or outsourced.
• Pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency

Qualifications

• Bachelor's degree in a relevant business, quantitative, life sciences or other related field

• 15+ years of relevant biotechnology, pharmaceutical, life sciences or healthcare experience, including 10+ years in progressively responsible Insights & Analytics leadership roles at Director level or above.

• Recent experience building capabilities in a startup, emerging or high-growth life sciences organization.

• Deep expertise across several areas, including commercial analytics, segmentation and targeting, HCP and patient market research, North America commercial and launch product forecasting, competitive intelligence, field intelligence and market access analytics.

• Working knowledge of advanced analytics and AI-enabled approaches, with demonstrated ability to define business use cases, evaluate outputs and partner effectively with peer technical teams.

• Experience supporting North America in-line brands, launches and portfolio decisions in a complex, matrixed environment.

• Proven ability to influence senior executives, lead teams, manage budgets and external partners, and communicate complex issues clearly.

• Experience with Veeva CRM, Tableau or comparable commercial data, CRM and visualization platforms.

Preferred Qualifications

• Experience in oncology, hematology, immunology, rare disease and/or orphan-drug markets.
• Experience using real-world evidence, patient-level claims and specialty pharmacy data, and integrating promotional-response and ROI outputs produced by partner teams into commercial decisions.
• Experience establishing functional standards, governance processes and operating models for Insights & Analytics.

Leadership Attributes

• Enterprise mindset; strategic courage; executive communication; analytical judgment; inclusive people leadership; collaboration and influence; agility; operational discipline; and a hands-on builder mentality.

Travel and Compensation

• Ability to travel to North America offices in Waltham, Massachusetts and Durham, North Carolina, and to other meetings as business needs require.

Additional Information

Compensation and Total Rewards at Sobi

At Sobi, we are dedicated to providing our employees with a comprehensive and industry-competitive total rewards package. Our compensation philosophy is designed to recognize and reward talent, ensuring that your contributions are valued and reflected in your overall rewards.

Your total compensation at Sobi goes beyond just your base salary and annual bonus. It also includes a robust suite of benefits, such as:

• A competitive 401(k) match to support your financial future.
• Tuition and wellness reimbursements to invest in your personal and professional growth.
• A comprehensive medical, dental, and vision package to prioritize your health and well-being.
• Additional recognition awards to celebrate your achievements.

The base salary range for this role is $220,000-$280,000. Each individual offer will be determined based on several factors, including your experience, qualifications, and location. Additionally, this role is eligible for both short-term and long-term bonuses, as outlined in the plan details.

All Sobi employees need to demonstrate behaviors in line with Sobi's core values: Care, Ambition, Urgency, Ownership and Partnership. Are you ready to be on the Sobi team? Come join a culture that empowers every person to be the person that makes a difference for rare disease.

Why Join Us?
We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.
We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture
At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases, and have used this knowledge to shape our business to find new ways of helping them.
As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.

An Equal Opportunity Employer
Sobi is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at Sobi are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity, protected veterans and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status or protected groups by the laws or regulations in the locations where we operate.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request reasonable accommodations by sending an email to alexandria.gellman@sobi.com.  

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Company Description

At Sobi, we believe diversity drives innovation and inclusion creates stronger teams. We are committed to building a workplace where everyone feels valued and empowered to contribute.
If this role excites you but you’re unsure if you meet every requirement, we encourage you to apply. Your unique perspective and experiences could be exactly what we need. We look forward to hearing from you!

At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.

Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:

• Competitive compensation for your work
• Generous time off policy
• Opportunity to broaden your horizons by attending popular conferences
• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments