Senior Director of Marketing Communications

Description

Hope Media Group is a multi-brand ministry. Every story we share, every event we host, and every song we play is done to engage people to love Jesus, serve others, and spread Hope. Hope Media Group the home of KSBJ, WayFM, Worship 24/7, Vida Unida, NGEN radio. Way Loud, Way New, Way Back, Gospel 24/7, God Listens Prayer App and Hope Events. We invite you to apply and become a part of our growing ministry to Love Jesus, Serve Others, and Spread Hope. Our team describes our environment as fun, encouraging, collaborative, engaging, caring, family-oriented, and friendly. We would love for you to join us and be part of what God is doing in our ministry!

Senior Director of Marketing Communications

Job Summary

The Senior Director of Marketing and Communications leads HMG’s marketing function. This role owns how HMG’s brands reach their audiences: campaign planning, marketing communications, digital channels, promotions, and the marketing platform and data behind them. The team serves the brands. Product Directors define what each brand needs, and this team plans and delivers the campaigns, messages, and channels that meet those needs.

Working under the VP of Brand, who sets brand standards, this leader directs Director-level leaders across campaigns and channels, promotions, and marketing platform. The role partners closely with the Senior Director of Creative, who produces the assets, the Director of Insights, who provides audience research, and the Chief Technology Officer, who owns the underlying platforms and data. The goal is that even more hearts can hear, see, and experience what Christ’s life-changing love can do.

Essential Functions:

• Team Leadership
• Lead, coach, and hold accountable the Director-level leaders on the team
• Recruit and develop marketing talent as the function grows
• Build a culture of clear priorities, service to the brands, and continuous improvement

Cross-Functional Partnership

• Own the brief and the strategy for marketing work. The Senior Director of Creative owns the craft that executes it.
• Work with Live Experiences to promote events
• Partner with the VP of Strategy & Innovation on launches such as new products

Marketing Strategy and Campaign Leadership

• Lead campaign planning and the shared marketing calendar across all brands
• Work with each Product Director to turn brand goals for reach, revenue, and audience growth into campaign plans
• Own marketing communications and messaging, keeping each brand’s voice distinct and consistent with brand standards set by the VP of Brand
• Partner with Donor Engagement on donor acquisition and support drive marketing
• Report campaign results to Product Directors and the VP of Brand, treating them as clients

Intake and Prioritization

• Ensure every marketing and creative request enters through the single Wrike intake form and is triaged and prioritized transparently
• Reduce the request backlog and report queue depth weekly by requesting brand
• Work with the Director of Creative Operations so work moves cleanly from intake into production
• Digital Channels and Audience Data
• Own HMG’s digital marketing channels: email, social media, digital advertising, and website marketing
• Set channel strategy with the VP of Brand and Product Directors, and oversee channel performance
• Build and maintain audience data for marketing: list management, segmentation, tagging, and targeting
• Partner with the Director of Insights on the broader audience data picture
• Use AI to make marketing communications more specific and relevant over time

Marketing Technology and Platform

• Own the marketing technology stack, including CRM, email platform, social management tools, digital advertising platforms, and marketing automation
• Evaluate, select, and implement tools that serve HMG’s audience strategy and ministry mission
• Keep the stack integrated, functional, and accessible to the teams who use it
• Manage vendor relationships, platform access, governance, and training
• Ensure data privacy and compliance across all digital marketing channels

Promotions

• Oversee listener promotions and on-air campaigns, designed to serve each brand’s audience relationship
• Analytics and Reporting
• Own marketing performance reporting: channel metrics, campaign results, email, social, and digital ad performance
• Build dashboards that show the VP of Brand and Product Directors what is working
• Turn data into recommendations for what to change, and adjust programs based on results

Budget Management

• Develop department or functional area budget annually and provide FP&A monthly input to accurately forecast costs and revenue
• Review expenses/invoices using the RAMP platform as they are submitted, ensuring proper coding by department, project, brand and location, and that all departmental spend follows HMG credit card, travel and company policies
• Regularly review and monitor department performance vs. budget and forecast using Intacct Dashboard Reporting, ensuring they stay within annual budgeted amounts each month and for the full year

Demonstrated Faith

• Committed to a personal relationship with Jesus Christ
• Grounded spiritually and biblically literate
• Comfortable praying for co-workers in team meetings, leading spoken prayer, and participating in ministry prayer meetings and Bible studies
• Live Christian principles defined by the ministry's Statement of Faith & Biblical Beliefs
• Participate in on-air fundraisers and prays for donors as needed
• Passion for leveraging HMG's media platforms for evangelism and discipleship
• Exhibit a strong moral character
• Active member of a Bible believing local church

Requirements

Non-Essential Functions

• Any other duties assigned
• Attend and participate in regular staff meetings and training

Requirements

Education:

• Bachelor's degree in Marketing, Communications, Information Systems, or equivalent experience preferred

Experience:

• 5-7 years in marketing operations, marketing technology, or digital marketing, preferably in a multi-brand or multi-channel environment
• Demonstrated experience owning a marketing technology stack or digital marketing infrastructure
• Experience with email marketing, CRM, digital advertising, and marketing automation platforms

Knowledge, Skills and Abilities:

• Strong technical literacy for marketing platforms; comfortable evaluating and learning new tools
• Demonstrated competency with artificial intelligence and its application in creative work
• Analytical mindset: can translate marketing data into clear recommendations
• Experience with audience segmentation and targeting strategies
• Strong project manager; able to lead teams, meet competing deadlines, and manage complex multi-channel campaigns
• Comfortable working across multiple brands with distinct audiences and voices
• Proven track record in marketing campaign support with measurable results
• Proven ability to build and maintain relationships both internally and externally
• Flexible team player
• Heart for Christian ministry and genuine enthusiasm for the mission of HMG
• Has a personal relationship with Jesus Christ; spiritually grounded and working knowledge of scripture
• Must be an active member of a Bible-believing local church

Working Conditions and Environment

Travel

• 0%-10%

Nights/Weekends/Holidays

• 0%-10%

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Physical Activity may include Talking. Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly. Hearing. Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers including pinching, typing or otherwise working, primarily with fingers rather than the whole hand as in handling. Light work. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

Full-Time Benefits Offerings:

• Medical
• Dental
• Vision
• Health Savings Account w/employer contribution
• Flexible Savings Accounts
• Company Paid Short Term Disability/Long Term Disability
• EAP (Employee Assistance Program)
• Generous Paid Time Off (PTO)
• Three (3) Paid Mission Days
• Twelve (12) Company-Paid Holidays
• 403B Retirement with Company Match
• Group Life Insurance
• Legal Shield/Identity Theft Protection
• Access to Marketplace Ministry Chaplains
• Third-Party Recruiter Policy:

We are grateful for the interest of those who wish to support our hiring efforts. However, Hope Media Group does not accept unsolicited resumes or candidate referrals from external staffing agencies or search firms. Submissions from third parties will not be considered and may be retained without obligation or payment or fees.