Senior Director, Paid Social & Paid Search

Accountabilities:

• Lead paid social and paid search strategies across a diverse portfolio of client accounts, ensuring high-quality execution, measurable results, and alignment with business objectives.

• Own senior-level client relationships, acting as a trusted strategic advisor on paid media performance, investment decisions, and growth opportunities.

• Provide hands-on campaign management when required, including campaign setup, building, quality assurance, optimization, troubleshooting, and performance analysis.

• Develop and implement AI-driven workflows across media planning, campaign execution, optimization, and reporting to improve efficiency and scalability.

• Identify, evaluate, and deploy relevant AI tools, automation platforms, and custom solutions, including Smartly, Pencil, Mutiny, custom GPTs, and Claude-powered automations.

• Build scalable prompt libraries, automation playbooks, and standard operating procedures to enhance team productivity and campaign performance.

• Establish a clear strategic perspective on emerging AI capabilities in paid media, identifying the technologies and approaches that deliver meaningful competitive advantages.

• Plan, execute, and optimize full-funnel campaigns across Meta, Google, TikTok, LinkedIn, Reddit, X, Amazon, and emerging advertising platforms.

• Manage campaigns across B2C and B2B business models and multiple industries, including retail, banking, and healthcare, covering brand awareness, app acquisition, and performance marketing objectives.

• Develop advanced campaign architectures, audience strategies, bidding approaches, and creative testing frameworks to maximize results against key performance indicators such as CPI, LTV, and ROAS.

• Oversee tracking, tagging, pixels, SDKs, attribution, and conversion measurement to ensure accurate and reliable campaign data.

• Collaborate with creative, strategy, analytics, and media leadership teams to connect audience insights, creative concepts, and performance data.

• Partner with the Head of Media on attribution methodologies, measurement frameworks, reporting standards, and performance optimization.

• Mentor and develop junior team members, fostering a culture of accountability, continuous learning, innovation, and excellence.

Requirements:

• At least 10 years of experience leading paid social and paid search campaigns across major advertising platforms, including Meta, Google, TikTok, LinkedIn, Reddit, X, and emerging channels.

• Previous experience working within an advertising or digital marketing agency is required.

• Strong hands-on expertise in advertising platforms, with the ability to independently build, manage, optimize, and troubleshoot campaigns.

• Demonstrated success using artificial intelligence, machine learning, and automation to improve media buying, streamline processes, and scale campaign performance.

• Deep understanding of campaign architecture, audience segmentation, bidding strategies, creative testing, and full-funnel performance optimization.

• Proven experience managing both B2C and B2B advertising accounts, ideally within retail, banking, and healthcare industries.

• Advanced knowledge of attribution models, Marketing Mix Modeling (MMM), incrementality testing, tagging, pixels, and conversion tracking.

• Strong familiarity with platform APIs, analytics dashboards, and modern marketing measurement technologies, particularly Google Analytics 4 (GA4).

• Ability to translate complex media data and performance insights into actionable strategies and clear recommendations for clients and internal stakeholders.

• Excellent client-facing communication and presentation skills, with the credibility to advise senior decision-makers and lead strategic media discussions.

• Strong leadership, mentoring, and team development capabilities, with the ability to inspire teams and maintain high standards of execution.

• Strategic and analytical mindset combined with a hands-on, entrepreneurial approach to problem-solving.

• Adaptability, curiosity, and enthusiasm for emerging technologies, digital innovation, and the evolving performance marketing landscape.

Benefits:

• Annual Salary: Competitive compensation ranging from $150,000 to $170,000 USD, depending on experience, qualifications, skills, and role responsibilities.

• Fully remote working arrangement, offering flexibility to work from anywhere in the United States.

• Comprehensive medical, dental, and vision insurance.

• Disability insurance coverage.

• 401(k) retirement plan.

• Paid time off.

• Wellness reimbursement program.

• Work-from-home allowance to support a comfortable and productive remote workspace.

• Employee Assistance Program (EAP) for personal and professional well-being.

• Company outings, team-building activities, and social events.

• Opportunity to work on innovative campaigns and emerging technologies within a creative, collaborative, and forward-thinking environment.

• Opportunities for professional development, leadership growth, and exposure to cutting-edge AI-powered marketing solutions.