Senior Director Social Media Strategy

About Us

Moose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.

Our Culture

At Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:

• We're officially a Great Place to Work!
• We're a family.
• We dream big.
• We love diversity.
• We're always learning.
• We prioritise well-being.
• We give back in a big way.
• We're serious about sustainability.
• We bring the fun!

Visit our website or our LinkedIn Life page for more information on our amazing brands and people.

Position Title:

Senior Director Social Media Strategy

Classification:

Exempt

Position Status:

Full Time

Reports To:

Senior Vice President, Marketing Centre of Excellence

Direct Reports:

Social Media Managers; Content Creator; Junior Community Manager

Role Objectives:

As a key member of Moose’s Marketing Centre of Excellence (COE), the Head of Social Media Strategy will lead the vision, strategy, and execution of Moose’s global social media presence. This role will shape digital storytelling that engages, entertains, and builds meaningful consumer engagement across platforms, driving brand relevance and community growth. They will design a dynamic social ecosystem that brings our brands to life, supporting Moose Global Marketing and Regional Marketers from strategy through to execution.

With a global mindset and a deep understanding of how social media influences consumer behaviour, they will balance creative ambition with measurable impact, overseeing platform and channel strategy, content creation and community engagement.

Reporting into the SVP, Marketing CoE and leading a team of social media managers and creators, they will drive and oversee social-first content development, ensuring campaigns are relevant, on-trend, shareable, and unforgettable. They will define the overall voice, tone, and visual identity of Moose’s social presence, creating immersive digital brand worlds that strengthen consumer loyalty and amplify global reach.

Qualifications:

· 7 + years of progressive experience in social media.

· Proven track record of leading large-scale social media strategies for global brands.

· Experience developing and executing campaigns or initiatives that have made a meaningful impact on business results and/or the bottom line.

· Strong analytical mindset with the ability to translate data into actionable insights.

· Results-oriented with the ability to demonstrate specific examples of significant accomplishments and measurable success.

· Proficiency with social media management tools.

· Deep knowledge of major platforms (Instagram, TikTok, LinkedIn, X/Twitter, Facebook, YouTube, Pinterest).

· Demonstrated success driving significant audience/follower growth, engagement, brand awareness, or campaign performance

· A visionary with a keen eye for content creation, editing, and storytelling.

· Ability to inspire creativity and innovation within teams.

· Experience working across multiple international markets, with a nuanced understanding of regional social media usage, cultural trends, and content consumption behaviours.

· Experience managing cross-functional teams.

Responsibilities:

Vision & Strategy

• Spearhead and elevate the creative vision, strategy, and execution across global marketing campaigns, spanning AV, social, digital, experiential, and trade.

Brand Elevation

• Drive innovative and modern creative solutions to amplify Moose’s toy brands, ensuring relevance and resonance across global markets.

Cross-Functional Collaboration

• Partner seamlessly with marketing, consumer insights, PR, and media teams to align creative output with business objectives and strategic intent.

Creative Excellence

· Drive best-in-class execution in photography, video, CGI, animation, and experiential content — elevating visual storytelling across every channel.

Consistency & Cohesion

• Champion creative consistency across consumer-facing touchpoints, reinforcing a unified brand voice.

Digital Expertise

• Possess deep understanding of digital content creation, leveraging platforms and audience insights to craft forward-thi