Senior Graphic Designer
Carlsbad, CA, United States1h ago
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Key details
- Location
- Carlsbad, CA, United States
- Work style
- Onsite
- Level
- Senior
- Experience
- 6–8 yrs
- Function
- Design & Creative
- Focus area
- other
- Posted
- 1h ago
Skills
About the role
Position Summary
SPY+ is looking for a talented Senior Graphic Designer with exceptional design skills, strong conceptual thinking, and a passion for creating compelling brand experiences.
Rooted in action sports and the communities that live for them, SPY+ is more than an eyewear brand. From moto and off-road to surf, snow, and lifestyle, we're connected to people who are passionate about what they do and the culture that surrounds it. We're looking for a creative who understands that energy and can bring it to life through bold ideas and exceptional design.
This is a hands-on creative position responsible for developing and executing high-quality design across digital, social, retail, and traditional media. Working closely with the Creative Director and marketing teams, you'll help bring campaigns, product launches, and brand initiatives to life through thoughtful concepts and outstanding visual execution.
The ideal candidate combines strong design fundamentals with a distinct creative point of view, understands how design connects with consumers, and can confidently take projects from concept through final production.
We're looking for someone who can push creative boundaries while maintaining a consistent and recognizable brand identity.
Key Responsibilities
Creative Design & Execution
- Conceptualize, design, and produce high-quality creative across digital advertising, email, websites, social media, retail, catalogs, print, and other marketing channels.
- Translate creative briefs and marketing objectives into compelling visual solutions that align with brand strategy.
- Develop original design concepts, layouts, typography, and visual treatments for campaigns and product launches.
- Independently manage creative projects from initial concept through design, revisions, production, and final delivery.
- Maintain exceptional standards for design craft, typography, composition, image manipulation, and visual storytelling.
- Ensure all creative meets brand standards, technical specifications, and production requirements.
- Develop and maintain design templates, visual systems, and organized creative assets to support efficient production.
Concept Development & Art Direction
- Collaborate with the Creative Director to develop campaign concepts, creative directions, and visual storytelling.
- Contribute fresh ideas and creative solutions that strengthen the brand and connect authentically with action sports and lifestyle audiences.
- Develop mood boards, visual references, and creative presentations to communicate design concepts.
- Support the art direction of photography, video, and content production, including concept development, asset selection, and post-production.
- Help evolve and elevate the brand's visual identity while maintaining consistency across consumer touchpoints.
Collaboration & Project Management
- Partner with brand marketing, digital, e-commerce, sales, and product teams to deliver creative solutions that support business objectives.
- Manage multiple projects simultaneously, balancing creative quality, deadlines, and business priorities.
- Present design concepts and creative solutions clearly and confidently to internal stakeholders.
- Collaborate with external photographers, videographers, printers, agencies, and other production partners.
- Provide constructive creative feedback and support the development of other designers.
- Maintain organized working files, production assets, and digital asset libraries.
Brand & Marketing Effectiveness
- Understand how creative connects with consumers across the customer journey, balancing brand storytelling, engagement, and commercial performance.
- Collaborate with marketing teams to understand creative performance and apply insights to future work.
- Stay current with design, advertising, action sports, lifestyle culture, and emerging creative trends.
- Explore new creative tools, technologies, and workflows that improve design quality and efficiency.
Qualifications
Required
- 6–8+ years of professional graphic design experience, preferably within a creative agency, consumer brand, or lifestyle company.
- An exceptional portfolio demonstrating strong design craft, conceptual thinking, brand campaigns, and multi-channel creative execution.
- Expert proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign.
- Advanced understanding of typography, composition, color, layout, photography, and visual storytelling.
- Demonstrated experience developing creative concepts and executing projects from brief through final production.
- Strong experience designing for digital marketing, social media, e-commerce, and print.
- Knowledge of print production processes and digital asset specifications.
- Ability to manage multiple projects, prioritize effectively, and meet deadlines.
- Excellent communication, presentation, and collaboration skills.
- Ability to work independently, take ownership of projects, and incorporate creative feedback.
- Strong attention to detail and commitment to producing exceptional work.
- Bachelor's degree in Graphic Design, Visual Communication, or a related field, or equivalent professional experience.
Preferred
- A genuine interest in action sports and the cultures surrounding moto, surf, snow, off-road, and lifestyle.
- Experience working with action sports, outdoor, lifestyle, fashion, or consumer product brands.
- Experience supporting photography and video art direction.
- Proficiency in Figma, After Effects, Premiere Pro, or other motion and digital design tools.
- Familiarity with AI-assisted creative tools and emerging design technologies.
- Experience working with external production partners and vendors.
- Understanding of digital advertising, creative testing, and marketing performance.
To Apply
Qualified candidates must submit a resume and portfolio demonstrating relevant design experience, creative concepts, and finished work through our applicant tracking system.
We’re looking for positive team-oriented people who want to make an impact on a dynamic and growing organization and have a lot of fun doing it. Our brand make incredible and innovative products that enhance quality of life, and we’re looking for people who can be as passionate about this, and our brands, as we are. If this is you, we want to hear from you!