Senior Growth Manager

Accountabilities

You will lead growth marketing initiatives from strategy through execution, focusing on website conversion, customer acquisition, campaign performance, and scalable marketing operations. Your responsibilities will include:

• Own website conversion as a key growth priority, designing and running experiments to identify opportunities, optimize performance, and develop repeatable conversion programs.

• Build and implement AI-powered workflows, agents, and automations to accelerate research, content production, campaign execution, and reporting.

• Promote the adoption of AI tools across the marketing team, helping colleagues improve productivity and operational efficiency.

• Plan and execute end-to-end B2B growth campaigns across performance marketing channels, including self-service and product-led growth initiatives.

• Develop integrated marketing campaigns and recurring content programs that transform customer stories and internal expertise into engaging marketing assets.

• Establish repeatable processes for recruiting customers and internal experts to participate in webinars, case studies, and other content initiatives.

• Collaborate with Creative teams on production schedules, budgets, and external partner coordination.

• Work closely with Demand Generation teams to develop and test new top-of-funnel acquisition strategies.

• Partner with Marketing Operations to measure campaign performance and improve direct-source and influenced revenue attribution through Salesforce.

• Collaborate cross-functionally with Product Marketing, Creative, and executive leadership to align growth initiatives with broader business objectives.

• Monitor marketing KPIs, evaluate campaign effectiveness, and continuously identify opportunities to improve acquisition and conversion performance.

Requirements

The ideal candidate is an experienced B2B SaaS growth marketer with strong analytical capabilities, hands-on AI expertise, and the confidence to take ownership of strategic decisions and measurable business outcomes. The following qualifications and skills are expected:

• At least 6 years of experience in B2B SaaS growth marketing or demand generation.

• Proven track record of developing and scaling successful growth marketing strategies.

• Hands-on experience with Salesforce, including marketing attribution, performance tracking, and reporting.

• Intermediate-to-advanced expertise in using AI tools for go-to-market activities.

• Demonstrated experience building AI agents, automated workflows, or other AI-powered marketing solutions beyond basic conversational tool usage.

• Strong understanding of website conversion optimization, experimentation, performance marketing, and product-led B2B growth strategies.

• Experience developing integrated campaigns, content programs, webinars, and customer case studies.

• Ability to manage marketing budgets, establish KPIs, and measure performance against business objectives.

• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.

• Independent and strategic mindset, with the confidence to challenge existing approaches and advocate for effective growth initiatives.

• Excellent collaboration and communication skills, with the ability to work across creative, technical, marketing, and executive teams.

Additional qualifications considered an advantage:

• Coding experience or familiarity with software development.

• Design experience or a strong understanding of creative production processes.

Benefits

• Annual salary ranging from $125,000 to $145,000, depending on experience, skills, and geographic location.

• Fully remote working arrangement.

• Remote work eligibility across the United States and selected European locations.

• Additional paid time off during the holiday period between Christmas and New Year's.

• Opportunity to work on products supporting major global media brands.

• High level of autonomy and ownership, with the opportunity to directly influence product and marketing direction.

• Collaborative, product-led, and mission-driven working environment.

• Opportunity to leverage AI and innovative marketing technologies to shape scalable growth strategies.

• Culture built around creativity, curiosity, trust, and collaboration.