Senior Growth Marketing Manager

Accountabilities

• Growth Strategy: Define and lead the overall customer acquisition strategy, establishing annual and quarterly growth plans across web, iOS, and Android platforms.

• Strategic Investment: Identify and prioritize growth opportunities based on business impact, customer acquisition costs, return on investment, and long-term scalability.

• Paid Acquisition: Manage a multi-million-dollar marketing investment across paid search, paid social, display advertising, affiliate marketing, app stores, and emerging acquisition channels.

• Performance Optimization: Partner with paid media specialists to establish channel strategies, allocate budgets, monitor results, and continuously improve campaign effectiveness.

• Experimentation and Conversion: Develop and manage an experimentation roadmap, prioritizing high-impact tests across landing pages, messaging, onboarding, pricing, and conversion funnels.

• Analytics and Forecasting: Own acquisition forecasting and performance planning while collaborating with analytics teams to strengthen measurement frameworks, attribution models, dashboards, and reporting.

• Cross-Functional Collaboration: Provide strategic direction to SEO and growth analytics initiatives while coordinating with product marketing and lifecycle marketing teams to align acquisition efforts with broader business objectives.

• Executive Reporting: Present growth performance, forecasts, investment recommendations, and strategic insights to senior leadership, translating complex data into clear business decisions.

• Continuous Improvement: Challenge existing assumptions, identify emerging growth opportunities, and promote a culture of experimentation and evidence-based decision-making.

Requirements

• At least 10 years of professional experience in growth marketing, performance marketing, or digital marketing, ideally within SaaS, product-led growth (PLG), or subscription-based businesses.

• Proven track record of developing and owning customer acquisition strategies that deliver measurable business growth.

• Demonstrated experience managing substantial paid media budgets, preferably exceeding $10 million.

• Strong expertise in performance marketing, acquisition economics, budget allocation, and multi-channel optimization.

• Excellent analytical capabilities, including forecasting, experimentation, performance measurement, and data interpretation.

• Deep understanding of digital acquisition across websites, mobile applications, and app-based ecosystems.

• Experience influencing and aligning cross-functional teams without necessarily having direct management responsibility.

• Strong communication, presentation, and stakeholder-management skills, with the confidence to present strategic recommendations to executive leadership.

• Ability to combine long-term strategic thinking with hands-on