Senior

Gurugram, HR, India2h ago

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Skills

adobecrmga4google analyticslifecycle marketingmarketing automationmarketorequirements gatheringsalesforce

About the role

Seeking a detail-oriented Senior - MarTech to support the design, implementation, optimization, and measurement of marketing technology solutions. The role will work closely with Marketing, Digital, Data, and Technology teams to gather requirements, troubleshoot issues, implement technical solutions and interact with different stakeholders.

Lead marketing diagnostics to identify performance improvement opportunities across people, processes, technology, and data. Support marketing transformation and capability-building engagements. Design future-state marketing operating models, governance frameworks, and capability roadmaps. Assess and optimize MarTech ecosystems, CRM, CDP, marketing automation, analytics, and customer engagement capabilities. Evaluate customer data strategies, segmentation, lifecycle marketing, and personalization approaches. Develop transformation roadmaps, implementation plans, and business cases. Facilitate client workshops and executive discussions. Translate complex technology concepts into business-focused recommendations. Build relationships with stakeholders across marketing, technology, data, and business functions.

Bachelor's degree in Marketing, Business, Technology, Data Analytics, or a related discipline.

Relevant certifications in MarTech platforms such as Adobe Experience Cloud, Marketo Engage, Salesforce, Google Analytics (GA4), CDP platforms, or Marketing Automation technologies are preferred.