Senior Lead Field Marketing Manager

Accountabilities:

• Partner with enterprise sales leadership to develop account and territory marketing plans that support pipeline creation, customer expansion, and revenue growth.

• Lead targeted ABM strategies for priority accounts, using data-driven insights to improve engagement and advance sales opportunities.

• Plan and execute customer, prospect, and executive engagement programs, including executive briefings, industry events, roundtables, conferences, and hospitality experiences.

• Develop integrated demand generation and sales activation initiatives to create new opportunities and accelerate pipeline progression.

• Collaborate with Sales, Product Marketing, Digital Marketing, and Campaign teams to deliver coordinated go-to-market programs.

• Provide sales leadership with market intelligence, account insights, and performance recommendations to strengthen account penetration and growth.

• Measure and optimize marketing performance using pipeline contribution, account engagement, revenue influence, ROI, and sales follow-through metrics.

• Prepare executive-level reporting and recommendations that demonstrate program effectiveness and business impact.

• Manage field marketing budgets, agency partnerships, and vendor relationships to maximize investment and operational efficiency.

• Explore and implement marketing innovations, including AI-enabled tools and automation, to improve campaign effectiveness and account engagement.

• Monitor key success measures, including pipeline sourced and accelerated, opportunity progression, target account engagement, event ROI, stakeholder satisfaction, program adoption, and revenue contribution.

Requirements:

• Bachelor's degree or equivalent professional experience.

• At least 8 years of progressive experience in field marketing, demand generation, account-based marketing, sales enablement, event marketing, or a related discipline.

• Proven track record of partnering with enterprise sales organizations to generate pipeline, accelerate opportunities, expand accounts, and drive revenue.

• Demonstrated experience developing and executing ABM strategies and account engagement programs.

• Strong background in customer events, executive engagement initiatives, hospitality experiences, conferences, and field marketing programs.

• Experience leading cross-functional projects and influencing stakeholders at different organizational levels.

• Strong analytical skills, including the ability to measure campaign performance, pipeline contribution, marketing effectiveness, and ROI.

• Experience managing substantial marketing budgets and multiple agency or vendor relationships.

• Excellent communication and presentation skills, with the ability to engage sales representatives, senior sales leaders, and executive audiences.

• Familiarity with CRM, marketing automation, and sales engagement platforms, including Salesforce and Marketo or comparable tools.

• Ability to manage multiple priorities and deliver results in a fast-paced environment.

• Willingness to travel up to 30%.

• MBA or advanced degree preferred.

• Experience with account intent platforms, ABM technologies, and data-driven targeting strategies is an advantage.

• Knowledge of telecommunications, networking, cloud, cybersecurity, managed services, or technology solutions is preferred.

• Experience leading executive engagement programs and strategic customer experiences is desirable.

• Familiarity with AI-powered marketing, sales, and productivity platforms is a plus.

Benefits:

• Annual base salary: Location-dependent compensation ranges:

  • $105,786–$141,047 in AL, AR, AZ, FL, GA, IA, ID, IN, KS, KY, LA, ME, MO, MS, MT, ND, NE, NM, OH, OK, PA, SC, SD, TN, UT, VT, WI, WV, and WY.

  • $111,074–$148,099 in CO, HI, MI, MN, NC, NH, NV, OR, and RI.

  • $116,364–$155,152 in AK, CA, CT, DC, DE, IL, MA, MD, NJ, NY, TX, VA, and WA.

  • Actual compensation depends on location, skills, experience, and other relevant factors.

  • Comprehensive benefits covering health, life insurance, and voluntary lifestyle programs.

  • Additional perks designed to support physical, mental, emotional, and financial wellbeing.

  • Potential short-term incentives, long-term incentives, and/or sales compensation; details are available during the selection process.

  • Remote work arrangement.

  • Opportunity to work on strategic enterprise marketing initiatives and develop expertise in AI-enabled marketing practices.