Senior Manager, Field Marketing, Employee Benefits and Personal Lines

Job Description

About Acrisure  

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.   

 

In the last 12 years, Acrisure has grown from $38M to nearly $5B in revenue and employs 19,000+ colleagues across 20+ countries. Built on entrepreneurial spirit, we value leadership, accountability, and collaboration. 

 

Job Summary 

The Sr. Manager, Field Marketing, Employee Benefits and Personal Lines owns the overall Line of Business (LOB) Field Marketing strategy and budget, driving pipeline growth for Employee Benefits and Personal Lines. This is a senior individual-contributor role reporting to the Sr. Director, Field Marketing. Working closely with LOB leadership, this role sets regional campaign strategy and ABM priorities, allocates budget and vendor investment, and owns accountability for the division's marketing-sourced pipeline and brand presence in market. 

 

Responsibilities 

• Build integrated programs that grow brand awareness and marketing-sourced pipeline. 

• Translate global and national campaign frameworks into LOB-ready programs — field-ready messaging, assets, and experiences tailored to market dynamics and executive buyers — using templates and off-the-shelf content rather than one-off builds. 

• Act as a trusted consultant on local LOB budget allocation and vendor strategy, including contract negotiations, spend approvals, invoicing, and payments. 

• Monitor market trends and serve as a marketing subject matter expert in Employee Benefits and Personal Lines. 

• Feed structured field intelligence upstream — buyer signals, producer and client advisor feedback, win/loss themes, and competitive dynamics — to the Sr. Director, Field Marketing and the broader NAI Marketing team to shape positioning and campaign direction. 

• Partner with the Product Marketing team, Go-To-Market marketing team, and other internal teams to localize and execute campaigns (webinars, content, social, events, speaking opportunities, etc.). 

• Lead content development to support go-to-market programs (client stories, blogs, white papers, videos, etc.). 

• Align senior stakeholders on campaign themes and own the quarterly/annual activation calendar. 

• Partner with sales to drive campaign adoption, sales plays, and enablement toolkits. 

• Own account-based marketing (ABM) strategy for priority accounts in partnership with sales leadership (account selection, targeting, personalization, account plans, and pipeline impact). 

• Partner with sales enablement and marketing ops to activate content and programs for lower-funnel opportunities. 

• Own program-level performance measurement for the LOBs, reporting pipeline sourced and influenced, cost per opportunity, and program ROI with clear attribution rather than influence claims. 

• Represent field marketing in leadership and business reviews with LOB Sales leadership and the Sr. Director, Field Marketing. 

 

 

Requirements 

• B2B field marketing experience across brand, demand generation, events, sponsorships, and pipeline acceleration. 

• Excels when balancing strategic work with hands-on execution. 

• Motivated and collaborative team player who is comfortable partnering cross-functionally with Sales, Product Marketing, Go-To-Market, Sales Enablement, Revenue Operations, and Creative teams. 

• Experience creating and implementing successful demand creation and lead nurturing programs. 

• Strong communication and relationship-building skills. 

• Highly organized, proactive, and outcomes driven.  

• Executive presence with strong stakeholder management, communication, writing, and presentation skills. 

• Strong project management skills: ability to prioritize high-impact work and keep complex projects moving. 

• Data-driven: ability to synthesize insights from internal/external sources (e.g., engagement, social, third-party data). 

• Fluency with AI-assisted marketing workflows — content generation, audience research, and performance reporting. 

• Proven ability to lead through influence without formal authority across sales, marketing, and agency partners. 

• Ability to travel up to 25% of the time for regional events, conferences, and leadership engagements. 

 

Education & Qualifications  

• Bachelor’s degree in marketing, communications, business, or a related field. 

• 8+ years of B2B marketing experience; experience in insurance, financial services, or fintech industries preferred.   

• Proficient in CRM, marketing automation, web analytics, and business intelligence (reporting and analysis tools). 

• Customer and market-driven orientation with proven record of supporting sales to meet or exceed pipeline and revenue targets. 

• Senior individual-contributor role; owns LOB field marketing strategy and execution without direct reports. 

 

What Success Looks Like 

• LOB field programs drive predictable, measurable pipeline with clear attribution. 

• LOB sales leaders treat Field Marketing as a strategic partner, not a service function. 

• Global and national campaign themes show up in market as locally credible, on-message programs. 

• Field insight reaches the Sr. Director and Product Marketing early enough to change campaign direction, not just report on it. 

• AI-assisted workflows reduce manual production time, allowing more programs to run with the same resources. 

 

Pay Details:

The base compensation range for this position is $133,250 - $180,280. This range reflects Acrisure's good faith estimate at the time of this posting. Placement within the range will be based on a variety of factors, including but not limited to skills, experience, qualifications, location, and internal equity.

Candidates should be comfortable with an on-site presence to support collaboration, team leadership, and cross-functional partnership.

 

Why Join Us:

At Acrisure, we’re building more than a business, we’re building a community where people can grow, thrive, and make an impact. Our benefits are designed to support every dimension of your life, from your health and finances to your family and future.

Making a lasting impact on the communities it serves, Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Children's Hospital in Grand Rapids, Michigan, UPMC Children's Hospital in Pittsburgh, Pennsylvania and Blythedale Children's Hospital in Valhalla, New York.

 

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks, including:

• Physical Wellness: Comprehensive medical insurance, dental insurance, and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• … and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

 

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, disability, or protected veteran status. Applicants may request reasonable accommodation by contacting leaves@acrisure.com.

Final candidates will be required to complete post-offer verification processes related to the role and in accordance with applicable laws.

 

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.

 

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.

 

Welcome, your new opportunity awaits you.