Senior Manager, Partner Marketing
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Skills
field marketing
About the role
Senior Manager, Partner Marketing
You drive the marketing relationship with Acceldata’s technology/ISV and channel partners and turn it into joint demand, awareness, and enablement. Leverage the doors opened by the Partnership team to build a strong relationship with the partner’s marketing organization. You find the joint events, the co-sponsorships, the campaigns, and you deploy the budget to make them happen while keeping the Partnership team appraised of the actions.
What you’ll do
- Plan and run joint campaigns, field events, webinars, and co-sponsorships with technology/ISV and channel partners.
- Identify the opportunities independently. Know which events a partner is attending, where a co
- sponsorship makes sense, which campaign fits which partner, without waiting for the Partnership team to surface them.
- Deploy market development funds (MDF) strategically against the highest-return joint motions, in consultation with marketing leadership.
- Author joint, partner-facing content: co-branded decks, jointly written white papers, and partner-centric assets - new content, borrowing from PMM where it fits. You own and drive these; partner with the TMM and PMM for the technical substance.
- Orchestrate Acceldata’s existing content to partners: get the latest xLake white papers, messaging, and campaign assets into partners’ hands so they can carry them to customers.
- Package product release announcements for partners on a quarterly cadence — distilling internal and customer release content into a partner-facing digest timed to a rhythm partners can absorb and act on.
- Equip partner marketing and field teams with the messaging, positioning, and assets to represent xLake credibly to their customers.
- Keep partner-facing material current as the platform ships.
Build the co-marketing demand engine
Create and move the content
Enable partners to sell
Who you are
- Both maker and orchestrator: can write a white paper and project-manage five partners and three internal teams to ship a campaign.
- Business-side owner with editorial judgment - conversant enough in a data/AI/infrastructure context to be credible with partners, and knows when to pull in technical specialists (TMM, PMM, SE) for the deep substance.
- Has deployed MDF and run co-sponsorship or joint-event motions end-to-end.
- 12+ years in partner/channel marketing, co-marketing, or field marketing in B2B tech/enterprise software.
What winning looks like (first 6 to 12 months)
- 4 joint marketing motions launched across technology and channel partners.
- Demand and pipeline attributed to partner marketing activity hitting 20% of total partner pipeline number which Alliances carries.
- A repeatable co-marketing playbook partners want to run again.
- MDF deployed against measurable return.